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Jessica Toha
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ANALISIS PENGARUH BRAND COMMUNICATION DAN BRAND IMAGE TERHADAP BRAND TRUST SEMEN TIGA RODA DI JAWA TIMUR Jessica Toha
Jurnal Strategi Pemasaran Vol 3, No 2 (2016): Jurnal manaJeman Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.052 KB)

Abstract

The brand plays an important role at the moment so the brand communication must be done fairly and accurately. Due to the communication will help brand to strengthen the brand image to convince the customer to trust the brand (brand trust). This study aimed to analyze the effect of brand communication and brand image to brand trust Tiga Roda cement in East Java. This study will be conducted by distributing questionnaires of 100 retailer who sell Tiga Roda cement. Analysis techniques that will be used is quantitative analysis techniques with Smart - PLS method. The research proves that the brand communication has a positive influence on brand image, brand communication has a positive influence on brand trust, and brand image have a positive impact on brand trust.
ANALISIS PENGARUH BRAND COMMUNICATION DAN BRAND IMAGE TERHADAP BRAND TRUST SEMEN TIGA RODA DI JAWA TIMUR Jessica Toha
Jurnal Strategi Pemasaran Vol 3, No 2 (2016): Jurnal manaJeman Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.559 KB)

Abstract

The brand plays an important role at the moment so the brand communication must be done fairly and accurately. Due to the communication will help brand to strengthen the brand image to convince the customer to trust the brand (brand trust). This study aimed to analyze the effect of brand communication and brand image to brand trust Tiga Roda cement in East Java. This study will be conducted by distributing questionnaires of 100 retailer who sell Tiga Roda cement. Analysis techniques that will be used is quantitative analysis techniques with Smart - PLS method. The research proves that the brand communication has a positive influence on brand image, brand communication has a positive influence on brand trust, and brand image have a positive impact on brand trust.
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