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Kevin Khuana
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PENGARUH HEDONIC VALUE TERHADAP BEHAVIORAL INTENTION DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA: 1903 – HERITAGE DINING) Kevin Khuana
Jurnal Strategi Pemasaran Vol 3, No 2 (2016): Jurnal manaJeman Pemasaran
Publisher : Jurnal Strategi Pemasaran

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Abstract

This study aims to analyze the influence of Hedonic Value ( Adventure Shopping , Social shoping , Gratification Shopping , Idea Shopping , Role Shopping , Value Shopping) against Behavioral Intention ( Loyalty to the company, propensity to switch , Willingness to pay more , External response to the problem , internal response to the problem ) by considering factors Restaurant Customer Satisfaction ( Pace of Service, Service Overall , Server Communication & accurancy , taste & quality Food , Food Preparation , Gratefulness , Atmosphere in whole ). This study used a questionnaire which was distributed to 100 consumer respondents in 1903 - Heritage Dining. With PLS analysis technique in which the results could indicate a significant influence on the relationship Hedonic Value of the behavioral intention with customer satisfaction as an intervening variable.
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