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All Journal Jurnal Strategi Pemasaran NEAR: Jurnal Pengabdian kepada Masyarakat
Alda Miranda
Unknown Affiliation
Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Transportation Other

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ANALISA PENGARUH DIGITAL MARKETING TERHADAP BRAND ADVOCACY DENGAN PERCEIVED SERVICE QUALITY DAN CUSTOMER ENGAGEMENT SEBAGAI VARIABEL INTERVENING PADA VIRTUAL HOTEL OPERATOR Alda Miranda
Jurnal Strategi Pemasaran Vol 7, No 1 (2020): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

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Abstract

Hadirnya industri 4.0 dalam industri perhotelan menuntut pelaku usaha hotel untuk dapat melakukan segala operasionalnya secara efektif dan efisien. Virtual Hotel Operator hadir untuk menjawab tuntutan industri perhotelan ini. Sebagai salah satu media utamanya untuk berpromosi, maka digital marketing yang dibangun oleh perusahaan haruslah mampu meningkatkan perceived service quality customer terhadap perusahaan. Tak hanya itu, digital marketing juga harus mampu meningkatkan customer engagement. Dan diharapkan perceived service quality serta customer engagement ini mampu meningkatkan brand adovcacy dari Virtual Hotel Operator. Peneliti ingin mengetahui hubungan dari digital marketing terhadap brand advocacy dengan perceived service quality dan customer engagement sebagai variabel interveningnya.Hasil dari penelitian ini menunjukkan digital marketing memiliki pengaruh yang positif terhadap perceived service quality dan customer engagement. Begitu juga dengan perceived service quality dan customer engagement berpengaruh positif dalam terbentuknya brand advocacy oleh customer.
PELATIHAN PEMBUKUAN APLIKASI BUKUKAS BAGI PELAKU USAHA DI DESA KUTAMUKTI Alda Miranda; Vita Aprilina; Yuha Nadhirah Qintharah
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2022): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v2i1.549

Abstract

This Community Service activity aims to make Micro, Small and Medium Enterprises (MSMEs) in Kutamukti Village able to understand and prepare financial reports using the Bukukas application, for MSME actors and their calculations after participating in this activity. Many incidents show that MSME actors in Kutamukti Village experience obstacles in understanding and compiling financial reports in the Bukukas Application, for MSME actors and their calculations. Among the contributing factors are the educational background of MSME actors who still do not support the required competencies, and also the lack of training for MSME actors related to the business they are running. Micro, small and medium enterprises (MSMEs) have quite serious problems, namely poor fund management in carrying out their business activities. At this time there are still many business actors who in running their businesses do not use information technology applications, they still use books to record their finances. One solution to this problem is to do good bookkeeping using an android-based financial bookkeeping application. Android-based financial accounting applications are the solution to these problems. The purpose of this study was to compare the Android-based MSME financial bookkeeping application based on the criteria for a quality accounting application. The data analysis technique used is by observation, interviews. The methods or procedures used during the training are lectures, discussions, and community questions and answers. The training in this activity was attended by 5 participants giving scores by filling out the pre-test and post-test with the aim of determining the effectiveness of the activity. The results of the activity show that this training has been running quite effectively and participants can understand the application of bookkeeping through the application.
Co-Authors Vita Aprilina Yuha Nadhirah Qintharah