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Raymond Nathaniel Halim
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PENGARUH RELATIONSHIP BENEFITS PADA RELATIONSHIP CONTINUITY MELALUI RELATIONSHIP VALUE TERHADAP PELANGGAN PT. XYZ Raymond Nathaniel Halim
Jurnal Strategi Pemasaran Vol 3, No 2 (2016): Jurnal manaJeman Pemasaran
Publisher : Jurnal Strategi Pemasaran

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Abstract

This study aimed to analyze the effect of Relationship Benefits to Relationship Continuity through Relationship Value towards the PT. XYZ's customers . This study will be conducted by distributing questionnaires to 30 respondents who have ever made a purchase from PT. XYZ more than 1 time. Analysis technique used is quantitative analysis technique.
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