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Alexander Bryant Augustien
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PENGARUH E-SERVICE QUALITY TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI INTERVENING PADA APLIKASI SHOPEE Alexander Bryant Augustien
Jurnal Strategi Pemasaran Vol 7, No 2 (2020): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

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Abstract

This research aims to analyze the influence of electronic service quality (e-service  quality) that  affects loyalitas  konsumen (customer  loyalty) through customer satisfaction (customer  satisfaction)  on shopee application.   The study used 170 respondents and processed by SEM-PLS method. results obtained by  e-service quality  affect  customer loyalty  with  customer satisfaction  as mediation
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