Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Strategi Pemasaran
Steven Benedictus Darmono
Unknown Affiliation
Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PRODUCT QUALITY TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING PADA PENGGUNA iPHONE DI SURABAYA Steven Benedictus Darmono
Jurnal Strategi Pemasaran Vol 7, No 1 (2020): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted to determine the effect of Product Quality on Customer Loyalty with Customer Satisfaction as an intervening variable on iPhone users in Surabaya. This type of research used in this study is causal quantitative using the SmartPLS program. Respondents in this study are iPhone users in Surabaya, with 200 respondents using purposive sampling technique combined with Cluster. The data collection technique in this study was a questionnaire through Google Form. The results of this study found that Product Quality has a positive and significant effect on Customer Loyalty, Product Quality has a positive and significant effect on Customer Satisfaction, Customer Satisfaction has a positive and significant effect on Customer Loyalty.
Co-Authors