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All Journal Agora iBuss Management Proceeding National Conference Business, Management, and Accounting (NCBMA)
Angela Irena
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Impact of Marketing Mix, Consumer’s Characteristics, and Psychological Factors to Consumer’s Purchase Intention on Brand “W” in Surabaya Aristia Rosiani Nugroho; Angela Irena
iBuss Management Vol 5, No 1 (2017): iBuss Management
Publisher : iBuss Management

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Abstract

This research is conducted to find out the impact of marketing mix, customer’s characteristics, and psychological factors toward consumers’ purchase intention in cosmetic industry. The object of this research is Brand “W”, the biggest player in Halal cosmetic market in Asia Pacific. This research will focus on marketing activities conducted by Brand “W” to arouse consumers’ purchase intention. However, unlike other researches, this research will not only use marketing theory, but also consumer behavior theory to complement and strengthen the research’s accuracy. From marketing theory, marketing mix are used with the attributes of product, price, promotion, and place. From consumer behavior theory, consumer’s characteristics (i.e. cultural, social, and personal influences) and psychological influences are used.Multiple regression analysis is used to analyze the response from 138 respondents. The sampling method used is probability sampling, especially simple random sampling. From the analysis, marketing mix, consumer’s characteristics, and psychological factors have simultaneous significant impact toward consumer’s purchase intention on Brand “W”. However, partially, only product, culture influences, and psychological influences have significant impact toward consumer’s purchase intention on Brand “W”. Keywords: cosmetics, marketing mix, consumer behavior, purchase intention
RANCANGAN PANDUAN MUTU DEPARTEMEN HUMAN RESOURCE (HRD) PADA PT. XY Angela Irena
Agora Vol 3, No 1 (2015): Agora, Jurnal Mahasiswa Manajemen Bisnis
Publisher : Agora

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Abstract

Panduan mutu diperlukan oleh suatu perusahaan untuk menghasilkan suatu sistem yang dapat mengkontrol, mengevaluasi dan meningkatkan kualitas kegiatan operasional. Penelitian ini bertujuan untuk mengindentifikasi proses-proses bisnis yang ada di departemen Human Resource (HRD) dan merancang sebuah format naskah panduan mutu bagi PT. XY. Metode penelitian yang digunakan adalah participant observation dengan metode pengumpulan data menggunakan teknik observasi dan wawancara, dan untuk menguji keabsahan data menggunakan teknik triangulasi. Bedasarkan hasil penelitian, didapatkan bahwa PT. XY belum memiliki panduan mutu termasuk di dalamnya Standard Operating Procedure (SOP) sehingga dirancangkan sebuah format naskah panduan mutu bagi PT. XY. Rancangan format naskah panduan mutu ini diharapkan dapat diimplementasikan dan dapat meningkatkan kinerja oleh PT. XY.
THE IMPACT OF LIQUIDITY ON FINANCIAL DISTRESS Angela Irena; Thomson Sitompul
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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This research conducted using 7 year-period data to examine the financial performance fluctuation before and after pandemic COVID-19. The purpose is to analyze the Impact of Liquidity towards Financial Distress with Firm Size as the Moderating Variable. The independent variable used in this research is Liquidity measured by Current Ratio. The dependent variable is Financial Distress which is measured by using Altman Z-Score formula. In addition, moderating variable Firm Size is measured by Ln multiply to Total Assets. By having the secondary data from infrastructure sector companies listed on the IDX in 2017-2023 and using purposive sampling method, 43 infrastructure companies are chosen as the samples from total of 65 companies. The data analysis in this research is using descriptive statistics, including minimum, maximum, mean and standard deviation. Then, multiple linear regression with classical assumption tests was used in this research. With that, data is processed through SPSS Statistics 25. The result of this study shows that Liquidity has significant impact towards Financial Distress. However, Firm Size is not able to moderate the relationship between Liquidity and Financial Distress since Liquidity has no significant impact towards Financial Distress through Firm Size as its moderating variable.
Co-Authors Aristia Rosiani Nugroho Thomson Sitompul