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F. Anita Herawati
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Kompetisi Stasiun Televisi Swasta Nasional Berdasarkan Superiority Direction dan Superiority Magnitude Winanti Riesardhy, Anastasia; Herawati, F. Anita
Jurnal Ilmu Komunikasi Vol 9, No 1 (2012)
Publisher : Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (633.14 KB)

Abstract

Abstract: Uses and gratification theory is employed particularly as the teoritical frame of the research to examine the extent to which ten national television stations compete to satisfy Indonesian audiences. In particular, two main concepts of that theory namely audiences “gratification sought and gratifications obtained, are broken down and counted based on superiority direction and superiority magnitude. In general, the findings show that those televisions have satisfied their audiences, although in terms of gratifications to dispersal motives, they haven’t satisfied as much as it was expected. Significant competition occurs between TRANSTV and TRANS7, RCTI and SCTV, and TVONE and METROTV. TVONE become the most satisfiyng television station.Abstrak: Teori Uses & Gratification menjadi dasar penelitian ini untuk mengukur bagaimana kompetisi yang terjadi di antara sepuluh stasiun televisi yang bersiaran secara nasional di Indonesia. Aplikasi dari teori tersebut dimunculkan dalam konsep kepuasan yang diharapkan dan kepuasan yang diperoleh ketika menonton acara televisi dan didasarkan pada penghitungan superiority direction dan superiority magnitude. Sepuluh stasiun televisi yang diteliti telah dapat memuaskan audiensnya, meskipun untuk kepuasan atas motif pengalihan masih belum dapat melampaui kepuasan yang diharapkan. Kompetisi yang signifikan terjadi antara TRANSTV dengan TRANS7, RCTI dengan SCTV serta TVONE dengan METROTV. TVONE menjadi stasiun televisi yang menduduki peringkat pertama dalam memberikan kepuasan tertinggi kepada audiens.
Pengaruh Frekuensi Melihat Iklan Floating terhadap Tingkat Kesadaran Merek Bimantoro, Forddhanto; Herawati, F. Anita
Jurnal Ilmu Komunikasi Vol 8, No 2 (2011)
Publisher : Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.674 KB)

Abstract

Abstract: Floating ad  is online advertisement aiming to stimulate brand awareness by increasing familiarity through reexposing advertisement. This research examines the influence of ARCO Depok members’ exposure of floating ad at www.detik.com to their brand awareness about Samsung LED TV. The frequency of consuming the advertisement is differentiated into three categories, namely three times, five times and never. The result shows that the respondents’ exposure of floating ad could influence the level of brand awareness as much as 40.7%. However, this tendency was not represented in the category of five times. The result also shows that the only control variable which was able to significantly influence the level of brand awareness was the variable of respondents’ visitation to the site of detik.com.Abstrak: Iklan floating merupakan iklan di media internet yang bertujuan mencapai kesadaran merek dengan cara meningkatkan familiarity melalui frekuensi pengulangan iklan. Frekuensi melihat iklan floating dibedakan  dengan memilah kelompok responden yang dikenai frekuensi melihat iklan 3 kali, 5 kali dan tidak melihat iklan. Penelitian ini menguji pengaruh frekuensi melihat iklan floating di www.detik.com terhadap tingkat kesadaran merek Samsung LED TV pada warga ARCO Depok, Jawa Barat. Hasil penelitian menunjukkan bahwa frekuensi melihat iklan floating dapat mempengaruhi tingkat kesadaran merek sebesar 40,7%; namun tidak terbukti pada kelompok yang melihat iklan sebanyak lima kali. Variabel kontrol yang mampu mempengaruhi tingkat kesadaran merek secara signifikan hanya variabel kunjungan responden ke detik.com. 
Ekologi Media Radio Siaran di Yogyakarta: Kajian Teori Niche terhadap Program Acara Radio Siaran di Propinsi Daerah Istimewa Yogyakarta Herawati, F. Anita; Budi HH, Setio
Jurnal Ilmu Komunikasi Vol 4, No 2 (2007)
Publisher : Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.291 KB)

Abstract

Abstract: This article describes the radio competition in Yogyakarta at 2005. The radio competition was measured by using niche theory and as an unit of analysis is radio program. Niche theory was applied by measuring niche breadth and niche overlap. Niche breadth shows the degree of radio competition which focuses on the source of media life. Another measurement is niche overlap. This concept is used to measure what radio becomes competitor to certain radio. This research shows that the radio industries in Yogyakarta tend to be specialist radio and the radio competition is very strong.
Pengaruh Frekuensi Melihat Iklan Floating terhadap Tingkat Kesadaran Merek Bimantoro, Forddhanto; Herawati, F. Anita
Jurnal ILMU KOMUNIKASI Vol 8, No 2 (2011)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.674 KB) | DOI: 10.24002/jik.v8i2.174

Abstract

Abstract: Floating ad  is online advertisement aiming to stimulate brand awareness by increasing familiarity through reexposing advertisement. This research examines the influence of ARCO Depok members’ exposure of floating ad at www.detik.com to their brand awareness about Samsung LED TV. The frequency of consuming the advertisement is differentiated into three categories, namely three times, five times and never. The result shows that the respondents’ exposure of floating ad could influence the level of brand awareness as much as 40.7%. However, this tendency was not represented in the category of five times. The result also shows that the only control variable which was able to significantly influence the level of brand awareness was the variable of respondents’ visitation to the site of detik.com.Abstrak: Iklan floating merupakan iklan di media internet yang bertujuan mencapai kesadaran merek dengan cara meningkatkan familiarity melalui frekuensi pengulangan iklan. Frekuensi melihat iklan floating dibedakan  dengan memilah kelompok responden yang dikenai frekuensi melihat iklan 3 kali, 5 kali dan tidak melihat iklan. Penelitian ini menguji pengaruh frekuensi melihat iklan floating di www.detik.com terhadap tingkat kesadaran merek Samsung LED TV pada warga ARCO Depok, Jawa Barat. Hasil penelitian menunjukkan bahwa frekuensi melihat iklan floating dapat mempengaruhi tingkat kesadaran merek sebesar 40,7%; namun tidak terbukti pada kelompok yang melihat iklan sebanyak lima kali. Variabel kontrol yang mampu mempengaruhi tingkat kesadaran merek secara signifikan hanya variabel kunjungan responden ke detik.com. 
Ekologi Media Radio Siaran di Yogyakarta: Kajian Teori Niche terhadap Program Acara Radio Siaran di Propinsi Daerah Istimewa Yogyakarta Herawati, F. Anita; Budi HH, Setio
Jurnal ILMU KOMUNIKASI Vol 4, No 2 (2007)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.291 KB) | DOI: 10.24002/jik.v4i2.222

Abstract

Abstract: This article describes the radio competition in Yogyakarta at 2005. The radio competition was measured by using niche theory and as an unit of analysis is radio program. Niche theory was applied by measuring niche breadth and niche overlap. Niche breadth shows the degree of radio competition which focuses on the source of media life. Another measurement is niche overlap. This concept is used to measure what radio becomes competitor to certain radio. This research shows that the radio industries in Yogyakarta tend to be specialist radio and the radio competition is very strong.
Kompetisi Stasiun Televisi Swasta Nasional Berdasarkan Superiority Direction dan Superiority Magnitude Winanti Riesardhy, Anastasia; Herawati, F. Anita
Jurnal ILMU KOMUNIKASI Vol 9, No 1 (2012)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (633.14 KB) | DOI: 10.24002/jik.v9i1.185

Abstract

Abstract: Uses and gratification theory is employed particularly as the teoritical frame of the research to examine the extent to which ten national television stations compete to satisfy Indonesian audiences. In particular, two main concepts of that theory namely audiences “gratification sought and gratifications obtained, are broken down and counted based on superiority direction and superiority magnitude. In general, the findings show that those televisions have satisfied their audiences, although in terms of gratifications to dispersal motives, they haven’t satisfied as much as it was expected. Significant competition occurs between TRANSTV and TRANS7, RCTI and SCTV, and TVONE and METROTV. TVONE become the most satisfiyng television station.Abstrak: Teori Uses & Gratification menjadi dasar penelitian ini untuk mengukur bagaimana kompetisi yang terjadi di antara sepuluh stasiun televisi yang bersiaran secara nasional di Indonesia. Aplikasi dari teori tersebut dimunculkan dalam konsep kepuasan yang diharapkan dan kepuasan yang diperoleh ketika menonton acara televisi dan didasarkan pada penghitungan superiority direction dan superiority magnitude. Sepuluh stasiun televisi yang diteliti telah dapat memuaskan audiensnya, meskipun untuk kepuasan atas motif pengalihan masih belum dapat melampaui kepuasan yang diharapkan. Kompetisi yang signifikan terjadi antara TRANSTV dengan TRANS7, RCTI dengan SCTV serta TVONE dengan METROTV. TVONE menjadi stasiun televisi yang menduduki peringkat pertama dalam memberikan kepuasan tertinggi kepada audiens.
Pengaruh Frekuensi Melihat Iklan Floating terhadap Tingkat Kesadaran Merek Forddhanto Bimantoro; F. Anita Herawati
Jurnal ILMU KOMUNIKASI Vol. 8 No. 2 (2011)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.674 KB) | DOI: 10.24002/jik.v8i2.174

Abstract

Abstract: Floating ad  is online advertisement aiming to stimulate brand awareness by increasing familiarity through reexposing advertisement. This research examines the influence of ARCO Depok members’ exposure of floating ad at www.detik.com to their brand awareness about Samsung LED TV. The frequency of consuming the advertisement is differentiated into three categories, namely three times, five times and never. The result shows that the respondents’ exposure of floating ad could influence the level of brand awareness as much as 40.7%. However, this tendency was not represented in the category of five times. The result also shows that the only control variable which was able to significantly influence the level of brand awareness was the variable of respondents’ visitation to the site of detik.com.Abstrak: Iklan floating merupakan iklan di media internet yang bertujuan mencapai kesadaran merek dengan cara meningkatkan familiarity melalui frekuensi pengulangan iklan. Frekuensi melihat iklan floating dibedakan  dengan memilah kelompok responden yang dikenai frekuensi melihat iklan 3 kali, 5 kali dan tidak melihat iklan. Penelitian ini menguji pengaruh frekuensi melihat iklan floating di www.detik.com terhadap tingkat kesadaran merek Samsung LED TV pada warga ARCO Depok, Jawa Barat. Hasil penelitian menunjukkan bahwa frekuensi melihat iklan floating dapat mempengaruhi tingkat kesadaran merek sebesar 40,7%; namun tidak terbukti pada kelompok yang melihat iklan sebanyak lima kali. Variabel kontrol yang mampu mempengaruhi tingkat kesadaran merek secara signifikan hanya variabel kunjungan responden ke detik.com. 
Kompetisi Stasiun Televisi Swasta Nasional Berdasarkan Superiority Direction dan Superiority Magnitude Anastasia Winanti Riesardhy; F. Anita Herawati
Jurnal ILMU KOMUNIKASI Vol. 9 No. 1 (2012)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (633.14 KB) | DOI: 10.24002/jik.v9i1.185

Abstract

Abstract: Uses and gratification theory is employed particularly as the teoritical frame of the research to examine the extent to which ten national television stations compete to satisfy Indonesian audiences. In particular, two main concepts of that theory namely audiences “gratification sought and gratifications obtained, are broken down and counted based on superiority direction and superiority magnitude. In general, the findings show that those televisions have satisfied their audiences, although in terms of gratifications to dispersal motives, they haven’t satisfied as much as it was expected. Significant competition occurs between TRANSTV and TRANS7, RCTI and SCTV, and TVONE and METROTV. TVONE become the most satisfiyng television station.Abstrak: Teori Uses & Gratification menjadi dasar penelitian ini untuk mengukur bagaimana kompetisi yang terjadi di antara sepuluh stasiun televisi yang bersiaran secara nasional di Indonesia. Aplikasi dari teori tersebut dimunculkan dalam konsep kepuasan yang diharapkan dan kepuasan yang diperoleh ketika menonton acara televisi dan didasarkan pada penghitungan superiority direction dan superiority magnitude. Sepuluh stasiun televisi yang diteliti telah dapat memuaskan audiensnya, meskipun untuk kepuasan atas motif pengalihan masih belum dapat melampaui kepuasan yang diharapkan. Kompetisi yang signifikan terjadi antara TRANSTV dengan TRANS7, RCTI dengan SCTV serta TVONE dengan METROTV. TVONE menjadi stasiun televisi yang menduduki peringkat pertama dalam memberikan kepuasan tertinggi kepada audiens.
Ekologi Media Radio Siaran di Yogyakarta: Kajian Teori Niche terhadap Program Acara Radio Siaran di Propinsi Daerah Istimewa Yogyakarta F. Anita Herawati; Setio Budi HH
Jurnal ILMU KOMUNIKASI Vol. 4 No. 2 (2007)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.291 KB) | DOI: 10.24002/jik.v4i2.222

Abstract

Abstract: This article describes the radio competition in Yogyakarta at 2005. The radio competition was measured by using niche theory and as an unit of analysis is radio program. Niche theory was applied by measuring niche breadth and niche overlap. Niche breadth shows the degree of radio competition which focuses on the source of media life. Another measurement is niche overlap. This concept is used to measure what radio becomes competitor to certain radio. This research shows that the radio industries in Yogyakarta tend to be specialist radio and the radio competition is very strong.
Co-Authors Anastasia Winanti Riesardhy Forddhanto Bimantoro Setio Budi HH