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All Journal Kata Kita: Journal of Language, Literature, and Teaching
Samuel Gunawan
English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia
Languange, Linguistic, Communication & Media

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A COMPANY PROFILE FOR IBIS SURABAYA CITY CENTER HOTEL Grace Hennessy; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 3, No 3 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.3.3.20-25

Abstract

Company profile is a description of the company history, resources, structure, performance, and reputation. Therefore, company profile is very important for the hotel and it also plays an important role for business communication because it provides the useful information of the hotel that can help the employees to get the product knowledge about the hotel. Also, it will help the customers when they want to stay in the hotel. As we know, ibis Surabaya City Center Hotel did not have the written company profile that can be very useful for the hotel. Therefore, ibis has to make the company profile for the hotel. By having the company profile, the hotel can attract new customers because many people will see the profile of the hotel. Moreover, this company profile will make an impact on the sales of the hotel because it is related with the promotion of the hotel
A Marketing Booklet for Brotherwood Decoration: A Way to Promote This New Company and Its Products to Its Prospective Customers Devina Wijaya Halim; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 3, No 4 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.3.4.39-44

Abstract

Brotherwood Decoration is a new decoration company based in Surabaya which uses recycled wood as the main material. This Company was just recently established in June 2014. As a new decoration company, there are only a few people who know about this company. Moreover, there are also some decoration companies which are bigger and more experienced than Brotherwood Decoration. Unlike its predecessors, Brotherwood Decoration, as a new company, is less known. Because of that, it does not have as many customers as its predecessors. Therefore, it is better for Brotherwood Decoration to start showing its strengths to more people. To accomplish the goal, a marketing booklet is the best solution to solve the problem in Brotherwood Decoration. There are four parts in this marketing booklet: table of contents, company overview (“About Brotherwood Decoration”), products (“Products”), and company contact information (“Contact Us”). By having these information, the marketing booklet will be able to help Brotherwood Decoration in introducing its hotel, getting more customers, increasing its revenues, and becoming a big decoration company
AN ANALYSIS OF THEME AND RHEME USED IN THE FIVE-STAR HOTELS’ WEB SITES IN SURABAYA Gabriel Stella; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.54-59

Abstract

The study done by the writer observes the themes and rhemes used in the five-star hotels’ web sites in Surabaya. It includes the types of themes and the notions of subject which are under the Systemic Functional Grammar (SFG) proposed by Halliday and Matthiessen (2004). In addition, the data of the study are in the form of text and taken from seven Surabaya five-star hotels’ web sites. The writer also used a descriptive qualitative approach in analyzing the 155 data. From the analysis, it is found the two kinds of structure of theme and rheme used by the hotels in their web sites. The hotels also used three types of theme which are simple theme, clause as a theme, and thematic equative. In terms of the subjects (psychological subject, grammatical subject, and logical subject), the hotels are able to fulfill either one, two, or three notions of subject.
A MARKETING BOOKLET FOR THE SQUARE APARTEL & ARCADE: A WAY TO ATTRACT MORE CUSTOMERS TO THE HOTEL Nadia Natasya Goliat; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 3, No 4 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.3.4.15-20

Abstract

The Square Apartel & Arcade is a new exclusive apartelle (a mixture of apartment and hotel) with a “one stop living” concept. It is located at Siwalankerto Street 146 – 148, Surabaya, East-Java, Indonesia. It is divided into two different types of business; an apartment and a hotel. In reality, many people think that The Square Apartel & Arcade only provides apartments, not lodgings. Therefore, it has become a problem for The Square. To solve this problem, The Square needs a media which can help its owner to show the real business of The Square, i.e. apartment and hotel. As a result, the writer decided to make a marketing booklet which contains eight parts: table of contents, company overview (“About The Square Apartel & Arcade”), product description (“Room Types”), the price of the product (“Room Rates”), additional services, building facilities, shopping arcade, and contact information (“Contact Us”). By having all the information above, prospective customers would have more precise information about the business of The Square. Hopefully, this marketing booklet will enable The Square to attract and get more customers
CODE CHOICE USED BY THE EMPLOYEES IN THE COMMUNICATION WITH THE SUPERIOR AND THE CO-WORKER Eunike Wiguna; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.6-11

Abstract

This study is about the choice of codes used by the employees in communicating with their superior and their co-worker. The thing that has caught the writer’s attention and curiosity to write on this particular topic is the language that is used by the employees in a work place like switching when they talk to the superior and the co-worker. The aims of this study were to describe and to analyze the codes which were used by the employees, to find out the dominant code they chose, and to explain what factors affected their choice of code. Through the analysis, the writer found that the employees chose to use standard or casual Indonesian codes in communicating with their superior. Whereas they used Javanese codes in communicating among themselves.
MOTIVATIONAL STRATEGIES USED BY AN ENGLSH TEACHER AT HAND FORTUNA CENTER Maria P Rohi; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.100-106

Abstract

This is a qualitative study on the use of motivational strategies by the English teacher at Hand Fortuna Center. This study was based on Dörnyei’s (2001) theory about motivational strategies and focused on the interaction between the teacher and his students in the classroom. The data were collected by using video recording and interview. The observation was done in three meetings within two weeks. The duration of the class was 90 minutes for each meeting. The findings showed that the teacher used five out of eight motivational strategies in the classroom. There were making learning stimulating and enjoyable, protecting the learners’ self-esteem and increase their self-confidence, presenting task in a motivating way, allowing learners to maintain a positive social image, and promoting cooperation among the learners. For the interview, the writer found that the reason why the teacher used the motivational strategies. It was because the strategies could increase students’ motivation in learning language.
MEANING IN THE PROCESS OF SIGNIFICATION BY THE ADVERTISEMENT OF HONDA Nicholas J.H. Wibowo; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.45-50

Abstract

This study mainly deals with the process of signification in order to reveal how meaning is created by the advertisement of Honda HR-V 2014 through the use of expressions. In this study, “Meaning” is an integrated form consisting the three elements which are denotative form, connotative form, and myth form. Using qualitative content analysis (Schreier, 2012), the writer did this study based on Barthes’s process of signification (1987) and Peirce’s indexicality (1931-58). From the analysis, the writer found out that meaning is created by indexicality. The index connects the product and the traits that the product possesses. Then, the use of expressions in the advertisement visualises the index of the product. The index which was visualised by the use of expressions which produces denotative meaning and connotative meaning. Those denotative meaning and connotative meaning are perceived by the audiences and creates myth which naturalises the index itself. It can be concluded from this study that meaning is created by the index and has undergone several steps in order for audiences to perceive the myth and become unaware of the index.
THE APOLOGY STRATEGIES IN SIMULATED CLASSROOM SITUATIONS USED BY THE FEMALE AND THE MALE STUDENTS OF THE ENGLISH DEPARTMENT OF PETRA CHRISTIAN UNIVERSITY, SURABAYA Venny Angelina Handoko; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 3, No 4 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.3.4.56-65

Abstract

This thesis is the study of apology strategies and the similarities and/or the differences of the types of apology strategies used by the female and the male students. My respondents consist of 20 female and 20 male students of the English Department. This study used the theory of Ogiermann (2009). I constructed my own Discourse Completion Test (DCT) questionnaire consisting of 10 simulated classroom situations. The quantitative approach was used in this study. The finding revealed that the first three most dominant types of strategies used by the both of them were expression of regret, acceptance of responsibility and justification. The similarities and/or the differences of the three most dominant types of apology between the female and the male students were found in the percentage use of apology strategies. Expression of regret was used 52.8% by the female students and 47% by the male students. The female students used 53.3% and the male students used 46.6% in acceptance of responsibility. Justification was used 52.7% by the female and 47.3% by the male students. For that reason, the female and the male students tend to use the same types of apology strategies, although their percentages are only slightly different.
Swearwords Used by Gangsters in the “Alpha Dog” Movie Daniel Christian; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 2, No 3 (2014)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.2.3.24-29

Abstract

Many people assume that swearwords is a rude word and should be avoided. Those words are used to insult, to curse, to offend or to mock at something when the speaker has strong emotion (Hughes, 1991,05). To swear at someone or something is to insult and deprecate the object of abuse, as well as to use other kinds of dysphemism (Allan & Burridge, 2006,76). Apparently some experts and scholars have been able to prove that swearwords also has a purpose and a meaning beside the one as commonly held. Therefore, the writer took the "Alpha Dog" movie as an example of the analyzed cases. Examples have been found by the writer including the categories of epithets derived from tabooed bodily organs, epithets derived from bodily effluvia, epithets derived from sexual behaviours, dysphemistic epithets that pick on real physical characteristics that are treated as though they are abnormalities, imprecations and epithets invoking mental subnormality or derangement. Finally, the writer also managed to find a purpose or a reason for the people to use swearwords in real life.
THE CONCEPT OF THE LUXURY BRANDING IN SAMSUNG GALAXY S6 EDGE SERIES THROUGH TRIADIC MODES OF SIGN Tiyo Paksi; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.142-148

Abstract

This thesis mainly deals with the iconisation of signs and naturalisation process in order to reveal the way Samsung Galaxy S6 Edge is naturalised as a luxury product. This thesis also involves analysis of the luxury branding concept through the analysis of a product which conceptualises its advertisement using the concept of luxury identifiers. The focus of the writer’s analysis is the advertisements themselves as the writer will use the triadic modes of signs, naturalisation process, and the concept of luxury identifiers which also involves process of signification, and metaphor in its analysis. Those theories will help the writer in analysing the meaning of the advertisement first, and then figure out the aim of the luxury branding strategy in the product, then figure out how the expressions are used in the luxury concept of advertisement. The writer analyses the advertisement of Samsung Galaxy S6 Edge which was published in 2015. From the analysis, the writer found out that the luxury branding strategy of Samsung Galaxy S6 Edge utilises naturalisation process to naturalise the luxury identity of Samsung Galaxy S6 Edge which is a masstige product. Using that as a basis, the expressions in the advertisement focus on selling the idea that Samsung Galaxy S6 Edge is a luxury product which is an innovative idea designed for professionals and to display superiority within the social group. Samsung Galaxy S6 Edge aims to provide the user with a display of social superiority within the social group through the consumption of Samsung Galaxy S6 Edge. In that regards, the user will be seen as a person who is wealthy, stand out in terms of taste, and a professional who is fully aware of the technology.
Co-Authors Daniel Christian Devina Wijaya Halim Eunike Wiguna Fransisca Vina Esterina Gabriel Stella Grace Hennessy Maria P Rohi Nadia Natasya Goliat Nicholas J.H. Wibowo Tiyo Paksi Venny Angelina Handoko