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All Journal Kata Kita: Journal of Language, Literature, and Teaching
Jusuf I Ibrahim
English Department, Petra Christian University, Surabaya, Indonesia
Languange, Linguistic, Communication & Media

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The Perceptions of Petra Christian University Male and Female Students toward the Language used in a Hotel Website and the Hotel Itself Shelia M Abigail; Jusuf I Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol 2, No 2 (2014)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.2.2.69-75

Abstract

The purpose of this study is to analyze the perceptions of the male and female students of Petra Christian University toward the language used in a three-star hotel website in Surabaya and toward the hotel itself. I want to know if the perceptions toward the language will influence the perceptions toward the hotel which writes the website. The respondents of this study are 30 male and 30 female students of Petra Christian University. Here, there are some similarities and differences found between the male and female students’ perceptions toward the language used in a three-star hotel website in Surabaya and toward the hotel itself. It seems that the female students usually see language as one important way to know the hotel. On the other hand, it seems that the male students do not really care about what kind of language that is used in a hotel website
Male and Female Buying Decision Making Processes Seen From BlackBerry Messenger Texts Deviana Stefani Haryanto; Jusuf I Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol 2, No 2 (2014)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.2.2.15-20

Abstract

This study observes the male and female buying decision making processes seen from BlackBerry Messenger texts. It focuses on the way of how male and female customers make a buying decision in the online shop via BlackBerry Messenger. The data are analyzed by using the theory of the consumer decision-making process by Lamb, Hair, McDaniel (2003) which includes five stages. I found that the female customers have almost two times total more than male customers in the four stages in consumer decision making process. It means, the male decision-making seems to be rational, fast, and attentive for product quality and its function. However, the female decision-making is more emotional, attentive for product surface or outside appearance, and careful for choosing a product she wants to buy. Overall, I know that gender is an important factor that makes the buying processes between both gender groups different.
Co-Authors Deviana Stefani Haryanto Shelia M Abigail