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All Journal Kata Kita: Journal of Language, Literature, and Teaching
Setefanus Suprajitno
English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia
Languange, Linguistic, Communication & Media

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INNISFREE’S BRAND IMAGE THROUGH JEJU ISLAND CAMPAIGNS Kezia Tansilia Melvioni; Setefanus Suprajitno
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.95-99

Abstract

This study aims at revealing the message conveyed by the verbal and non-verbal expressions in cosmetics advertisement videos, in this case, two advertisement videos by a cosmetic brand called, Innisfree. In examining the message, firstly, the writer identifies the verbal and non-verbal expressions used in the advertisements analyzed. Secondly, she discloses the denotative and connotative meanings of those expressions. In so doing, she uses two main theories, namely, the process of signification and Peirce’s triadic modes of sign. The findings reveal that the verbal expressions in the two advertisement videos show that Innisfree is a symbol of a natural beauty and an icon of cosmetic that use nature-based ingredients. Meanwhile, the non-verbal expressions in the two advertisements constantly highlighting on Jeju island’s natural beauty, as the main source of Innifree’s products that should be preserved. Thus, Innisfree encourages its customer to conserve natural environment. In conclusion, Innisfree is a company that produces an inner and outer-beauty.  
CONVERTED VILLAIN: A STUDY ON GRU’S CHANGING CHARACTER TRAITS IN DESPICABLE ME Regina Tabentane; Setefanus Suprajitno
Kata Kita: Journal of Language, Literature, and Teaching Vol 3, No 1 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.3.1.16-21

Abstract

This article concerns with Gru’s character development in Despicable Me. In this movie, Gru, the father of three daughters is described as a villain. However, later on Gru becomes a good man. In this article, I am interested in analyzing the reasons or factors why Gru’s character traits change and how his changing character traits effect him and others. In my analysis I examine the process of Gru’s changing character traits by using the theories of characterization and conflict. Beside those theories I also use the theory of personality to get a better understanding of the effect of his character development. The findings show that his three daughters’ love plays a role in changing his character. As a result, Gru becomes a good man and he is well accepted by others. Through Gru’s experiences, I conclude that it is very important that people should show their understanding to others and be mindful to others feeling. In this way, they can have a more meaningful life.
THE IMPORTANCE OF ACKNOWLEDGEMENT AS A HIGH CLASS SOCIETY FOR TEENAGER IN ALYSON NOËL’S FAKING 19 Lisa Novina Santoso; Setefanus Suprajitno
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 3 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.3.30-35

Abstract

This paper discusses the Alex’s desire to be acknowledged as a high class person. Alex comes from a middle class background. When she enters high school, she started to change. In this paper I analyze the changes that happened to Alex. In the analysis, I use Georg Simmel’s theory about fashion and metropolitan lifestyle. I divided this analysis into three parts. The first part, it discusses what Alex does to get the acknowledgement. Second, it discusses the reasons and result behind her desire to be acknowledged as a high class. Finally, it discusses what Alex learns from her encounter with the high class. Through the analysis I find that Faking 19 shows an important moral lesson. Being acknowledged as a high class is not the most important thing in life. The most important thing in life is when someone can be themselves.
CONTRADICTORY CHARACTER TRAITS AS SEEN IN PERSONA 4: THE ANIMATION Nathasa Ayu Sabrina; Setefanus Suprajitno
Kata Kita: Journal of Language, Literature, and Teaching Vol 3, No 4 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.3.4.33-38

Abstract

Anime is Japanese cartoon that has a vast popularity due to its story and art. The popularity of anime results in the various genres such as: crime-fiction, urban fantasy, and slice of life. One of the popular animes that combines the three genres is Persona 4: the Animation. The popularity and the combination of three genres of that anime makes me interested in analyzing this anime. I am particularly attracted to the two main characters in Persona 4: The Animation namely, Yu Narukami and Tohru Adachi. Those two main character possess contradictory character traits and represent a certain symbol on the society. In this paper, I examine the values that influence their character traits. Using Carl Gustav Jung’s theory of individuation, I proves that they have contradictory character traits by looking through their Persona, Shadow, Ego, and Self. Through the analysis of character traits, I find that they symbolize yin yang. Like yin yang, they are contradicting as well as complementing. Yet, they also are not paragon of evil or good
Co-Authors Kezia Tansilia Melvioni Lisa Novina Santoso Nathasa Ayu Sabrina Regina Tabentane