Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Kata Kita: Journal of Language, Literature, and Teaching
Jenny Mochtar
Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya
Languange, Linguistic, Communication & Media

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The Ideal Masculinity of Male Ninjas in Naruto and Naruto Shippuden Anime Series Jennisa Mayang Deviani; Jenny Mochtar
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 3 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.3.340-347

Abstract

Shounen is one of the most popular genres of anime. Although Shounen is usually targeted at younger boys, it is often consumed by audiences of all ages, such as Naruto and its sequel, Naruto Shippuden. In this study, I will focus on identifying the masculinity within the male ninjas in the series and analyzing the motivations behind the exercise of masculinity to find the ideal masculinity. I will combine the masculinity theory with the Japanese’s manhood, to analyze the ideal masculinity in the text. Through my analysis, I find that the male ninjas of these anime series show different kinds of masculinity, which divides them into two roles, protagonist and antagonist. The protagonists are the ones who thrive to fight for others while the antagonists fight only to benefit themselves. As a result, the protagonists are able to possess the ideal masculinity as they can exercise their masculinity positively.Keywords: anime, masculinity, male ninjas, protagonist, antagonist.
The Meanings of Fair Skin in Eight Unilever’s Skin-whitening Advertisements in Indonesia Bella Tysha Gunawan; Jenny Mochtar
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 2 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.2.233-242

Abstract

Human skin color ranges from the darkest to the lightest. However, the culture and the power of media, especially advertisements, convince all women to embrace fair skin as the idealized self. This study aims to find how fair skin is represented in the selected eight Unilever’s skin-whitening advertisements and how this representation reflects consumerism. In conducting this study, I used the theory of representation and consumerism to find the symbolic meanings of consumerism. The finding showed that there were two meanings that are represented by the skin-whitening advertisements, such as youthfulness and success. In conclusion, those eight skin-whitening products were sold not just as products, but also as their symbolic meanings that lead women to youthfulness and success. Keywords: fair skin, skin-whitening advertisements, meanings, youthfulness, success, consumerism 
Heteronormativity in BL Webtoons Love is an Illusion, Room to Room, and Path to You Agnes Katarina Candra Dewi; Jenny Mochtar
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 3 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.3.364-371

Abstract

This study exploring three BL Webtoons is for taking a closer look on how the characteristics of heterosexuality can be found in BL Webtoons. To achieve that purpose, the theories used cover the set formula of male and female illustrations and gender roles. The first analysis is about the physical appearance by going into details of the physical build, facial features, and biology of the masculine and feminine males. The second one is the actions to see the feminine and masculine characters’ different ways of acting and thinking. The result of the analysis reveals how feminine males in these three BL Webtoons are depicted the same way as females are. The fact that gender identity and gender roles that describe heterosexuality are present,  shows that these three BL Webtoons  are narrated in the framework of heterosexuality. So, heteronormativity, the view that heterosexuality is the default, succeeds in infiltrating BL Webtoons. Keywords: BL Webtoon, heteronormativity, gender roles, homosexuality
Co-Authors Agnes Katarina Candra Dewi Bella Tysha Gunawan Jennisa Mayang Deviani