Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Kata Kita: Journal of Language, Literature, and Teaching
Nico Christiawan Untaryo
Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya
Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Masculinity Construction in Apple Iphone 7 Plus Commercials: “The Rock X Siri – Dominate the Day and the Dive” Nico Christiawan Untaryo
Kata Kita: Journal of Language, Literature, and Teaching Vol 6, No 3 (2018)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.6.3.269-274

Abstract

This study is conducted to reveal the masculinity construction in the commercial of Apple iPhone 7 Plus The Rock x Siri – Dominate The Day and The Dive. The writer use Masculinity concept as a guideline and Gillian Dyer’s list the theory of human signs (1982) to examine the visual signs in both of the commercial videos. The elements that analyze are appearance, manner, and activity. In the analysis, the commercials show masculinity as having confidence, dedication and freedom. Confidence are shown from the appearance, manner and activity, Dedication and Free are shown from the activity. To conclude The Rock x Siri – Dominate The Day and The Divecan be a new reflections of today’s masculinity while promoting their product.
Co-Authors