Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Kata Kita: Journal of Language, Literature, and Teaching
Felix Octavius Saverino
Petra Christian University, Jl. Siwalankerto No.121-131, Siwalankerto, Wonocolo, Surabaya
Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Increasing the Brand Awareness of PT. Banmadju Mandiriperkasa’s Customers Through A Company Profile Video Felix Octavius Saverino
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 1 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.1.31-38

Abstract

PT. Banmadju Mandiriperkasa is located at Jl. Pattimura 104b, Kediri. As a tyre retreading company, the main product of PT. Banmadju Mandiriperkasa are both hot and cold retreading systems. Meanwhile, the company also offers a complete tyre sizing for each category of a vehicle from sedan, minibus, bus, truck, forklift, and also OTR (Off the Road). The company’s main problem is the intense competition between the competitors in the global retread tyre market, which causes PT. Banmadju Mandiriperkasa should increase brand awareness to the customers. Therefore, it is better to make a company profile video as a solution to overcome the company’s problem. To gain awareness from the potential customer, the company profile video will be distributed by using social media such as WhatsApp, Instagram, Facebook, and YouTube. By having a company profile video, PT. Banmadju Mandiriperkasa can increase the brand awareness to the potential customers from all over Indonesia. Keywords: retreading company, tyre, awareness, company profile video, potential customers.
Co-Authors