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All Journal Gadjah Mada International Journal of Business
Jofi Puspa
Justus-Liebig University
Economics, Econometrics & Finance

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Psychological Factors and Reference Potential of Market Mavens Jofi Puspa
Gadjah Mada International Journal of Business Vol 11, No 3 (2009): September - December
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (62.31 KB) | DOI: 10.22146/gamaijb.5520

Abstract

The function of a market maven in the information transfer processes is apparently related to one’s psychological states such as inherent knowledge and involvement level. Understanding reference potential of mavens seems to be relevant to comprehend the implicit value of a maven in the communication process. This study shows that (1) apparently, maven groups can be clearly distinguished from a non-maven group on the basis on inherent personal knowledge level and involvement level; (2) market mavens have a high reference potential which confirmed their function in WOM-information.
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