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All Journal Gadjah Mada International Journal of Business
Mohammed A. Quaddus
Graduate School of Business, Curtin University of Technology
Economics, Econometrics & Finance

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Electronic Commerce Success Model: A Search for Multiple Criteria Didi Achjari; Mohammed A. Quaddus
Gadjah Mada International Journal of Business Vol 6, No 1 (2004): January-April
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1782.962 KB) | DOI: 10.22146/gamaijb.5530

Abstract

The current study attempts to develop and examine framework of e-commerce success. In order to obtain comprehensive and robust measures, the framework accomodates key factors that are identified in the literature concerning the success of electronic commerce. The structural model comprises of four exogenous variables (Internal Driver, Internal Impediment, External Driver and Exgternal Impediment) and one endogenous variable (Electornic Commerce Success) eith 24 observed variables. The study that was administered within large Australian companies using questionaire survey concluded that benefits for both internal organization and external parties from the use of e-commerce were the main factor tro predict perceived and/or expected success of electronic commerce.
Co-Authors Didi Achjari