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All Journal JURNAL RELASI STIE MANDALA JEMBER Relasi : Jurnal Ekonomi
Ahmad Sauqi
STIE Mandala Jember Universitas Jember
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences

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UJI PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN TV BERBAYAR INDOVISION CABANG JEMBER Ahmad Sauqi; Handriyono Handriyono
RELASI : JURNAL EKONOMI Vol 18 (2013)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v18i0.10

Abstract

Experiment of the influence  of quality service on customers satisfaction and loyalty in a pay TV Indovision branch of Jember is intended to (1) test qualityinfluence services to the customers satisfaction. (2) test quality influence services to customers loyalty. (3) test the  influence of customers satisfacion to their loyailty. The Population in this study is all customers in a pay TV Indovision branch of Jember, meanwhile the target of this study is  exhaustive and active users of Indovision's service. Determination of sample size of 140 consumers ,conducted by Accidental Sampling. The method of analysis used in this study is structural equation. And results of analysis showed that quality services significantly ascendant to customers satisfaction, the quality services significantly ascendant to customers loyalty and signifantly ascendant satisfaction to loyalty of the customers. The influence of quality services to customers loyalty  have the most dominant factors  compared with the influence of quality services towards the customers satisfaction and satisfaction of influence of customers loyalty.
UJI PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN TV BERBAYAR INDOVISION CABANG JEMBER Ahmad Sauqi; Handriyono Handriyono
RELASI : JURNAL EKONOMI Vol 18 (2013)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v18i0.10

Abstract

Experiment of the influence  of quality service on customers satisfaction and loyalty in a pay TV Indovision branch of Jember is intended to (1) test qualityinfluence services to the customers satisfaction. (2) test quality influence services to customers loyalty. (3) test the  influence of customers satisfacion to their loyailty. The Population in this study is all customers in a pay TV Indovision branch of Jember, meanwhile the target of this study is  exhaustive and active users of Indovision's service. Determination of sample size of 140 consumers ,conducted by Accidental Sampling. The method of analysis used in this study is structural equation. And results of analysis showed that quality services significantly ascendant to customers satisfaction, the quality services significantly ascendant to customers loyalty and signifantly ascendant satisfaction to loyalty of the customers. The influence of quality services to customers loyalty  have the most dominant factors  compared with the influence of quality services towards the customers satisfaction and satisfaction of influence of customers loyalty.
Co-Authors Handriyono Handriyono