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All Journal JURNAL RELASI STIE MANDALA JEMBER Relasi : Jurnal Ekonomi
Amien Pudjanarso
STIE Mandala Jember
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences

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KAJIAN NILAI TAMBAH DAN STRATEGI PENGEMBANGAN AGRIBISNIS PEMINDANGAN IKAN LAUT DI KECAMATAN AMBULU Amien Pudjanarso
RELASI : JURNAL EKONOMI Vol 15 (2012)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v15i0.22

Abstract

Prevered fish produced is one of much popular processing product has the market demand/ consumer’s receipment. This study aimed to evaluate Prevered Fish production from value added, cost efficiency and business development strategy perspectives- SWOT analysis. The analysis used in this study is descriptive analysis, value added, benefit cost ratio and SWOT analysis. The results show that prevered fish are positive value to value added from processing, the results of benefit cost ratio more than one value and SWOT evaluation has position on opportunity – weakness. The business development strategy of prevered fish must be improved on the internal management business.
Kinerja Pengaruh Marketing Mix Terhadap Keputusan Pembelian Konsumen Produk Kerajinan Batu Alam (Gemstone) Di Kecamatan Patrang Jember Amien Pudjanarso; Hayatul Maspufah
RELASI : JURNAL EKONOMI Vol 15 No 1 (2019)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v15i1.303

Abstract

Marketing mix consisting of a variable product, price, place, and promotion. This study aimed (1) to determine the effect of product variables (X1), price(X2), place (X3), and promotion (X4) on consumer purchasing decisions (Y) UKM Jamal Gemstone simultaneously or partially. (2) To determine which variables are the most dominant on consumer purchasing decisions UKM Jamal Gemstone. By using descriptive and analytical methods. The analytical tool used in this study are as follows : (1). classical assumption ( normality test, multicolinearity test, heterokedastisitas test), (2). Hypothesis testing ( Multiple Linier Regression Analysis, test F, test t, Analysis Of The Coefficient Of Determination (R2 )). The results of the study showed that all marketing mix variables (independent) positif and significant impact on consumer purchasing decisions (dependent). Results of F count of 65,872 with a significance level 0,000 < 0,05 supported test results of determination (R2 ) of 0,724 this means it has been explained that the marketing mix 72,4% influence the consumer’s decision 27,6% influence by other variables. The results of the test t variables that influence the price.
KAJIAN NILAI TAMBAH DAN STRATEGI PENGEMBANGAN AGRIBISNIS PEMINDANGAN IKAN LAUT DI KECAMATAN AMBULU Amien Pudjanarso
RELASI : JURNAL EKONOMI Vol 15 (2012)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v15i0.22

Abstract

Prevered fish produced is one of much popular processing product has the market demand/ consumer’s receipment. This study aimed to evaluate Prevered Fish production from value added, cost efficiency and business development strategy perspectives- SWOT analysis. The analysis used in this study is descriptive analysis, value added, benefit cost ratio and SWOT analysis. The results show that prevered fish are positive value to value added from processing, the results of benefit cost ratio more than one value and SWOT evaluation has position on opportunity – weakness. The business development strategy of prevered fish must be improved on the internal management business.
Kinerja Pengaruh Marketing Mix Terhadap Keputusan Pembelian Konsumen Produk Kerajinan Batu Alam (Gemstone) Di Kecamatan Patrang Jember Amien Pudjanarso; Hayatul Maspufah
RELASI : JURNAL EKONOMI Vol 15 No 1 (2019)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v15i1.303

Abstract

Marketing mix consisting of a variable product, price, place, and promotion. This study aimed (1) to determine the effect of product variables (X1), price(X2), place (X3), and promotion (X4) on consumer purchasing decisions (Y) UKM Jamal Gemstone simultaneously or partially. (2) To determine which variables are the most dominant on consumer purchasing decisions UKM Jamal Gemstone. By using descriptive and analytical methods. The analytical tool used in this study are as follows : (1). classical assumption ( normality test, multicolinearity test, heterokedastisitas test), (2). Hypothesis testing ( Multiple Linier Regression Analysis, test F, test t, Analysis Of The Coefficient Of Determination (R2 )). The results of the study showed that all marketing mix variables (independent) positif and significant impact on consumer purchasing decisions (dependent). Results of F count of 65,872 with a significance level 0,000 < 0,05 supported test results of determination (R2 ) of 0,724 this means it has been explained that the marketing mix 72,4% influence the consumer’s decision 27,6% influence by other variables. The results of the test t variables that influence the price.
Co-Authors Hayatul Maspufah