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All Journal Journal of Business Strategy and Execution Journal The Winners Industrial and Systems Engineering Assessment Journal (INASEA) CommIT (Communication & Information Technology) Binus Business Review Jurnal Moral Kemasyarakatan
Robertus Tang Herman
Universitas Bina Nusantara
Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Journal : Binus Business Review

 1 
Analisis Brand Equity dan Customer Loyality Celebrity Fitness Cabang Mall Puri Indah Jakarta Barat Herman, Robertus Tang; Wijaya, Ryandhi
Binus Business Review Vol 1, No 1 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i1.1067

Abstract

This study aims to determine the condition of the elements of brand equity Celebrity Fitness, namely knowing the brand awareness, brand association is formed, to know how the perception of performance and the interests of the brand, how consumers brand loyalty, and what attributes of service quality a priority for improved performance to can meet consumers desire to achieve satisfaction. The method used is descriptive method with the sampling technique using probability sampling (simple random sampling), with regional research area in West Jakarta. The results of this study indicate that the overall brand equity of the company is good enough to position the brand awareness top of mind, the brand associations that are formed from Celebrity Fitness is where fitness is comfortable and fun and has a diverse and interesting program, another association was formed team aggressive promotion. Performance level of perceived quality is also good enough. To Brand loyalty are in poor condition because of the high percentage of switchers. Overall customer satisfaction levels are good enough just need a little improvement in the performance of staff. The implication of this research is PT Exertainment should improve the performance of some quality attributes are prioritized so that the loyalty of the members has also increased.
Penerapan Metode Hungarian pada Perusahaan Jasa (Kasus Minimum) So, Idris Gautama; Sarjono, Haryadi; Herman, Robertus Tang
Binus Business Review Vol 4, No 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1397

Abstract

The study aims to find the total of minimum day that must be spent by CV Buah Segar*) in Purwokerto. CV Buah Segar is a company engaged in the field of fresh fruit agribusiness. In solving marketing problems, the company has seven persons who are the most reliable of the 28 employees to be sent to the seven cities of marketing. The company calculates the total of minimum day they could solve the marketing problems in seven cities which have decreased dramatically in total sales. This decrease will affect the expenditure of the company to incur. The results of the seven employees, whom were Joni, Dodi, Tomi, Andi, Iwan, Wibowo, Kuncoro, and Wahyu after assignment minimization method, required 119 days to 7 employees. So that, the average was 17 days for one employee.
Co-Authors Adrianto Sutjiadi Ahmad Mukhlis Yusuf Erick Christanto, Erick Gunawarman Hartono Haryadi Sarjono Honni Honni, Honni Idris Idris Kurniawan Iswanto, Kurniawan Mario Silda Muh. Panji Manggala Ryandhi Wijaya, Ryandhi