Ahmad Mukhlis Yusuf
Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Senayan, Jakarta 12120

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

ANALISIS STRATEGIC FLEXIBILITY DAN PENERAPAN STANDAR EURO 2 TERHADAP PENGEMBANGAN PRODUK: STUDI KASUS PT. PANTJA MOTOR-ATPM ISUZU Herman, Robertus Tang; Manggala, Muh. Panji; Sutjiadi, Adrianto; Yusuf, Ahmad Mukhlis
Journal of Business Strategy and Execution Vol 1, No 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

During the tight competition in automotive market in Indonesia, all car producers are demanded to adopt a competitive strategy to retain or to enlarge their market shares. In Indonesia, the size of the car market has been steadily decreased since 2006, commercial cars sales decreases by 60 percent. Premium car sales go down by 40 percent. (Gaikindo, 2006) While some players in the automotive industry is still optimistic, the opposite view happens with Isuzu producer. The problem is not only decreasing national cars issue but also the release of a regulation regarding standardization of vehicle emission. This regulation states that Euro 2 standardization will be applied starting January 2005 for new vehicles, and for existing cars, it will be starting in January 2007. Isuzu may change all its product line up, especially concerning for their product development to align with government rules about Euro 2 standardization, however, this moves will affect for sale price, new product investment and consumer preferences. The problem that facing Isuzu is that how to compete in the middle of decreasing cars sales and how flexible the strategy is in its implementation and what decisions should be taken regarding the Minister Environments Decision about gas emission from so that the company still can survive and compete in market by providing quality services for the consumer. This study also provides some recommendations to face the aforementioned matters above.
The Impact of Electronic Customer Relationship Management and Quality Moderated by Sharia Compliance on Loyalty Rochmad, Rochmad; Yusuf, Ahmad Mukhlis; Mulyana, Rahmat
MALIA: Journal of Islamic Banking and Finance Vol 7, No 2 (2023): MALIA: Journal of Islamic Banking and Finance
Publisher : IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/malia.v7i2.23404

Abstract

In the rapidly digitizing landscape of Islamic banking, innovation is imperative for competitiveness and delivering top-tier services to customers. Electronic Customer Relationship Management (E-CRM) emerges as a key solution, streamlining interactions between banks and customers in the digital realm. This study delves into how E-CRM and Service Quality affect Customer Loyalty within Islamic banks, with a focus on Shariah Compliance as a moderating factor. The aim is to decipher how the Islamic banking sector can cultivate and enhance customer relationships in the digital age. Employing a quantitative approach, the research collects survey data from 212 Islamic bank customers through random sampling. Structural Equation Modeling (SEM), executed using IBM AMOS V.22 software, scrutinizes the collected data. Findings indicate a significant, positive contribution of E-CRM to Customer Loyalty. Interestingly, Service Quality doesn't wield a significant influence on Customer Loyalty, suggesting the presence of other influential factors in the Islamic banking arena. Notably, Shariah Compliance emerges as an important moderating element, bolstering the connection between Service Quality and Customer Loyalty, though it doesn't moderate the impact of E-CRM on Customer Loyalty.
The Impact of Electronic Customer Relationship Management and Quality Moderated by Sharia Compliance on Loyalty (Study on Islamic banks in Jakarta) Rochmad, Rochmad; Yusuf, Ahmad Mukhlis; Mulyana, Rahmat
Tazkia Islamic Finance and Business Review Vol. 17 No. 2 (2023): TIFBR
Publisher : Faculty of Islamic Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30993/tifbr.v17i2.337

Abstract

In the rapidly digitizing landscape of Islamic banking, innovation is imperative for competitiveness and delivering top-tier services to customers. Electronic Customer Relationship Management (E-CRM) emerges as a key solution, streamlining interactions between banks and customers in the digital realm. This study delves into how E-CRM and Service Quality affect Customer Loyalty within Islamic banks, with a focus on Shariah Compliance as a moderating factor. The aim is to decipher how the Islamic banking sector can cultivate and enhance customer relationships in the digital age. Employing a quantitative approach, the research collects survey data from 212 Islamic bank customers through random sampling. Structural Equation Modeling (SEM), executed using IBM AMOS V.22 software, scrutinizes the collected data. Findings indicate a significant, positive contribution of E-CRM to Customer Loyalty. Interestingly, Service Quality doesn't wield a significant influence on Customer Loyalty, suggesting the presence of other influential factors in the Islamic banking arena. Notably, Shariah Compliance emerges as an important moderating element, bolstering the connection between Service Quality and Customer Loyalty, though it doesn't moderate the impact of E-CRM on Customer Loyalty.
The Impact of Electronic Customer Relationship Management and Quality Moderated by Sharia Compliance on Loyalty Rochmad, Rochmad; Yusuf, Ahmad Mukhlis; Mulyana, Rahmat
MALIA: Journal of Islamic Banking and Finance Vol 7, No 2 (2023): MALIA: Journal of Islamic Banking and Finance
Publisher : IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/malia.v7i2.23404

Abstract

In the rapidly digitizing landscape of Islamic banking, innovation is imperative for competitiveness and delivering top-tier services to customers. Electronic Customer Relationship Management (E-CRM) emerges as a key solution, streamlining interactions between banks and customers in the digital realm. This study delves into how E-CRM and Service Quality affect Customer Loyalty within Islamic banks, with a focus on Shariah Compliance as a moderating factor. The aim is to decipher how the Islamic banking sector can cultivate and enhance customer relationships in the digital age. Employing a quantitative approach, the research collects survey data from 212 Islamic bank customers through random sampling. Structural Equation Modeling (SEM), executed using IBM AMOS V.22 software, scrutinizes the collected data. Findings indicate a significant, positive contribution of E-CRM to Customer Loyalty. Interestingly, Service Quality doesn't wield a significant influence on Customer Loyalty, suggesting the presence of other influential factors in the Islamic banking arena. Notably, Shariah Compliance emerges as an important moderating element, bolstering the connection between Service Quality and Customer Loyalty, though it doesn't moderate the impact of E-CRM on Customer Loyalty.