Garuda - Garba Rujukan Digital

Optimalisasi Digital marketing Melalui Media Sosial Dalam Memperkuat Branding Pada UMKM Surya Jaya Demak Sikana, Noor Arina Mana; Mubarok, Muhammad Husni
Jurnal Abdimas Kartika Wijayakusuma Vol 5 No 1 (2024): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v5i1.338

Perkembangan teknologi yang terus berevolusi di era globalisasi memberikan dampak secara langsung bagi perputaran perekonomian, termasuk pada perkembangan UMKM. Sekarang ini UMKM terus berpacu dengan waktu dan kemajuan teknologi untuk menjaga daya saing dan menjamin keberlangsungan usahanya. Terdapat beberapa kendala yang menghambat kegiatan branding pada UMKM, yaitu terdapat beberapa pelaku UMKM yang belum mengoptimalkan strategi digital marketing melalui platform media sosial dalam memperkuat branding usaha, salah satunya yaitu UMKM Surya Jaya Demak. UMKM Surya Jaya Demak telah memiliki beberapa media sosial, namun hanya Youtube saja yang masih berjalan sehingga pelaksanaan branding kurang optimal. Sehingga tujuan dari kegiatan pengabdian ini yaitu untuk mendampingi UMKM Surya Jaya Demak dalam mengoptimalkan strategi digital marketing guna memperkuat branding pada media sosial. Metode pengabdian berupa pelatihan dan pendampingan dalam pembuatan konten menarik pada media sosial dan pengelolaannya untuk memperkuat branding dan menarik minat konsumen. Hasil dari kegiatan branding berjalan dengan lancar dan mendapatkan respons positif dari pengguna media sosial.

KOMPLEKSITAS MODEL BISNIS ADAPTIF BERBASIS TEKNOLOGI DIGITAL DAN JARINGAN BISNIS INTERNASIONAL Mubarok, Muhammad Husni
MALIA: Journal of Islamic Banking and Finance Vol 1, No 1 (2017)
Publisher : IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/malia.v1i1.3984

This paper develops a complexity of adaptive business modelson digital technology and international business network towards a sustainable competitive advantage. Furthermore, this paper aims to integrated the concept of adaptive organizational design with complex business models based on digital technology and and international business network. Adaptive organization design should change consistently with changing technological, ecological, economic, social, digital technology and international business networks.Theoretical basis of the concept of business model and relate it to elements of business model, digital technology and international business network. The complexity of adaptive business models based on digital technology emphasizes the importance of building change, international business networks, developing complex and adaptive organizations for innovation in achieving sustainable competitive advantage. Keywords:complexity,adaptive,technology

ANALISIS STRATEGI SIDO MUNCUL DALAM MENGHASILKAN ENERGI KEHIDUPAN Mubarok, Muhammad Husni
IQTISHADIA Vol 8, No 1 (2015): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v8i1.1084

Artikel ini bertujuan menganalisis strategi pertumbuhan Sido Muncul yang berkelanjutan di pasar kompetitif. Ruang lingkup penelitian ini adalah strategi perusahaan, persaingan bisnis, dan pemasaran strategi internasional. Penelitian ini menggunakan jenis penelitian deskriptif-kualitatif, yaitu berupaya menggali data seteliti mungkin melalui observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa Sido Muncul telah bekerja sama dengan orang-orang di sekitar mereka, termasuk petani, para pedagang , dan orang-orang pengusaha kecil yang menyiapkan dan menjual jamu. Mereka inilah sumber kekuatan dan motor penggerak laju perkembangan Sido Muncul. Hasil penelitian menunjukkan bahwa Sido Muncul menggunakan strategi pengeluaran produk yang beragam, mengembangkan usaha industri farmasi melalui PT Berlico Mulia Farma. Sido Muncul menguatkan konsolidasi perusahaannya, meningkatkan kapasitas produksi, memperluas jaringan distribusi dan merambah industri farmasi. Lingkup kegiatan perusahaan Sido Muncul meliputi produksi obat herbal tradisional dan industri farmasi, perdagangan, transportasi darat, jasa, dan pertanian.Kata Kunci: Strategi, Energi, Pertumbuhan.ANALYSIS OF SIDO MUNCUL’S STRATEGY OF THE ENERGY OF LIFE.This study aims to analyze the strategy of sustainability of Sido Muncul in competitive market. The scope of this study includes corporate strategy, business competition, marketing and international strategy. This research uses descriptive- qualitative approach and data are collected through observation, interview and documentation. The results show that Sido Muncul have accomplished also owed to the hard work of the people around them, including farmers, street hawkers, and small enterpreneur selling herbs. They are Sido Muncul sources of energy supporting the growth. They are the energy of life and engine to achieve sustainable growth. Sido Muncul uses diversity product strategy by expansing to the pharmaceutical industry through the acquisition of PT Berlico Mulia Farma. Sido Muncul is also consolidating their organization, doubling their production capacity, expanding network distributions and entering pharmaceutical industry. The company’s businesses cover traditional herbal medicine, pharmaceutical industry, trade, land transportation, service and agriculture.Keywords: Strategy, Energy, Growth.

Antecedents of Islamic Organizational Citizenship Behavior Toward Job Performance Mubarok, Muhammad Husni; Martini, Tina
EQUILIBRIUM Vol 9, No 2 (2021): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v9i2.11976

This study aims to investigate the development model and explore the relationship between Islamic organizational citizenship behavior based on organizational identification, person-organization fit, and job satisfaction towards job performance in Islamic finance in Indonesia. Specifically, this study argues that Islamic organizational citizenship behavior moderates the relationship between organizational identification, person-organization fit, and job satisfaction with job performance. Employees of Islamic finance in Indonesia were selected as the main targets of this study. Two hundred ninety questionnaires were distributed among employees of Islamic finance in Indonesia. Two hundred forty-six valid responses was received (response rate is 84.8%). After analyzing data from 246 employees of Islamic finance in Indonesia, empirical testing shows that the personorganization fit influences the Islamic organizational citizenship behavior and has a strong correlation. However, organizational identification and job satisfaction do not affect Islamic organizational citizenship behavior. The main finding of this study is that Islamic organizational citizenship behavior has a positive relationship with the job performance of Islamic finance in Indonesia.

Pembelajaran Pengetahuan Kreatif M elalui As et Strategis Dalam Menin gkatkan Keunggulan Kompetitif Mubarok, Muhammad Husni
BISNIS Vol 5, No 1 (2017): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v5i1.2945

This paper develops a creativity-based framework of entrepreneurial learning and knowledge management through strategic asset towards competitive advantage. Entrepreneurial learning, knowledge management and creativity are interdependent. The strength of a firm’s strategic asset help shapes its proficiency to develop creative capabilities of turbulent environments through entrepreneurial learning. Enterprises with strong creative capabilities are intensely entrepreneurial, but instead depend on how firms’ capabilities synergistically combine and transform knowledge resources. Furthermore, this paper aims to integrated the concept of strategic asset, entrepreneurial learning, knowledge management and creative thinking and places bounds on feasibility of particular strategies to sustain superior enterprises competitive advantage in complex and volatile external environments.

Absorptive Proficiency Berbasis Islamic Social Capital Menuju Keunggulan Bersaing Berkelanjutan Mubarok, Muhammad Husni; Martini, Tina
BISNIS Vol 11, No 2 (2023): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v11i2.30674

This study aims to develop an absorptive proficiency model based on Islamic social capital toward the exploitability knowledge and sustainable competitive advantage. This study used a purposive sampling with 260 respondents from the fashion industry in Central Java, Indonesia. The analysis technique used a structural equation modeling with AMOS software. The findings of this research indicate an increase in absorptive proficiency which is carried out by increasing Islamic social networks and the quality of trust. The findings of this study indicate an increase in exploitation knowledge and sustainable competitive advantage which is carried out by increasing absorptive proficiency. Based on the findings of this research, suggestions are put forward to ensure a more productive sustainable competitive advantage through more effective knowledge exploitation.

STRATEGI PERTUMBUHAN BERKELANJUTAN INDOFOOD DI PASAR KOMPETITIF Mubarok, Muhammad Husni
BISNIS Vol 2, No 2 (2014): Bisnis: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v2i2.5270

This study aims to analyze the strategy of continuous growth for sustainability PT. Indofood Sukses Makmur, Tbk in competitive market. The scope of this study include corporate strategy, business competition, competitive advantage, business portfolio, marketing and international strategy. The results showed that Indofood using a strategy of diversified product portfolio, which capitalizes on a resilient business model with five complementary strategic business groups, namely: consumer branded products, bogasari, agribusiness, distribution, cultivation & processed vegetables. Consumer products group has six divisions namely: noodles, dairy, snack foods, food seasonings, nutrition & special foods, and beverages division. While the agribusiness group has a plantations and edible oils and fats division. Competitive strategy business using more products to offer through innovation. International strategy of using licenses and joint ventures.

STRATEGI PERTUMBUHAN UNILEVER INDONESIA DALAM MEWUJUDKAN NILAI BERKELANJUTAN Mubarok, Muhammad Husni
BISNIS Vol 2, No 1 (2014): Bisnis: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v2i1.5252

This study aims to determine the strategy that used by Unilever Indonesia in realizing sustainable value so as to make Unilever Indonesia won the Capital Market Award for Best Listed Company. The results obtained showed that the strategy used by the company is refocused on the core business- the categories and products that drive profitability. In addition, the company also creates unbeatable value for their customers by tailoring quality and price of products to match their needs and preferences which consists of 26 brands in home and personal line-up and 14 brands in foods and refreshment. Sustainable value obtained through profitable volume growth, cost leverage, efficiency, innovation and marketing investment. For Unilever Indonesia, sustainability is central to their growth model. Indonesia is facing numerous social and environmental challenges, notably poverty, health, nutrition, resource sustainability, waste management and climate change. Profitable volume growth is driven by investment in innovation and brands to deliver products which 2 billion consumers use every day.

Influencer, Media Sosial, dan Shopping Lifestyle terhadap Perilaku Impulsive Buying TikTok Shop Generasi Z Muslim Pramesti, Putri Dian; Mubarok, Muhammad Husni
Jurnal Ekonomi dan Bisnis Islam Vol 3, No 4 (2025)
Publisher : Institut Agama Islam Negeri Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/jebisku.v3i4.4907

AbstractThis study aims to examine the influence of influencers, social media utilization, and shopping lifestyle on impulsive buying among Muslim Generation Z consumers in Kudus City who use the TikTok Shop platform. A quantitative research approach was employed to address this objective. Data were collected through the distribution of questionnaires to respondents who met the predetermined criteria, and subsequently analyzed using multiple linear regression with the assistance of SPSS 26. The results indicate that the influencer variable does not have a significant effect on impulsive buying. A similar finding emerges for the social media usage variable, which likewise demonstrates no significant contribution to impulsive purchasing behavior. In contrast, the shopping lifestyle variable shows a significant effect and serves as a key factor explaining the tendency for spontaneous purchases among Generation Z. Furthermore, when tested simultaneously, all three independent variables exhibit a significant overall influence on impulsive buying, suggesting that the consumer behavior of Generation Z is shaped by a complex interaction between shopping lifestyle and digital engagement. These findings not only enhance the understanding of consumption patterns among Muslim Generation Z communities in Kudus but also provide practical implications for businesses, particularly in formulating more effective digital marketing strategies aligned with evolving consumer behavior in the social media era.Keywords: Influencer; Social Media; Shopping Lifestyle; Impulsive Buying; TikTok Shop. Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh influencer, pemanfaatan media sosial, serta shopping lifestyle terhadap impulsive buying pada Generasi Z Muslim di Kota Kudus yang menggunakan layanan TikTok Shop. Dalam pelaksanaannya, penelitian ini mengadopsi pendekatan kuantitatif. Data dikumpulkan melalui penyebaran kuesioner kepada responden yang memenuhi kriteria penelitian, kemudian diolah menggunakan analisis regresi linear berganda dengan bantuan perangkat lunak SPSS 26. Hasil analisis menunjukkan bahwa variabel influencer tidak memiliki pengaruh yang signifikan terhadap impulsive buying. Temuan serupa juga terlihat pada variabel penggunaan media sosial yang tidak memberikan kontribusi signifikan terhadap perilaku pembelian impulsif. Namun demikian, shopping lifestyle terbukti memberikan pengaruh signifikan dan menjadi faktor yang mampu menjelaskan kecenderungan pembelian secara spontan di kalangan Generasi Z. Secara simultan, ketiga variabel independen tersebut terbukti memberikan pengaruh signifikan terhadap impulsive buying, sehingga menunjukkan bahwa perilaku konsumtif Generasi Z merupakan hasil dari interaksi kompleks antara gaya hidup belanja dan aktivitas digital. Temuan penelitian ini tidak hanya memperkaya pemahaman mengenai pola konsumsi Generasi Z Muslim di Kudus, tetapi juga menawarkan implikasi praktis bagi pelaku bisnis, khususnya dalam merancang strategi pemasaran digital yang lebih efektif dan responsif terhadap dinamika perilaku konsumen di era media sosial.Kata Kunci: Influencer; Sosial Media; Shopping Lifestyle; Pembelian Impulsif; TikTok Shop.

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