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All Journal IQTISHADIA Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam TATHO: International Journal of Islamic Thought and Sciences
Sri Wahyuningsih
Institut Agama Islam Negeri Kudus, Indonesia
Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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The Role of Social Media in Promoting Indonesian Women’s Online Entrepreneurship: Prospects, Challenges and Strategies Sri Wahyuningsih; Muhamad Mustaqim
IQTISHADIA Vol 14, No 2 (2021): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v14i2.9483

Abstract

  Social media nowadays has been inevitably used by people in the world. It plays significant roles for human’s society including as the way of marketing and trading of products. The aim of this study was mainly to explore the prospects of using social media in driving and developing women’s entrepreneurship, its challenges and strategies. This present study anchored in a qualitative research. Data were garnered through semi-structured interviews to Indonesian women living in Kudus, Central Java, Indonesia running their online entrepreneurship as the additional job not the main ones. The results of the study revealed that the prospects of using social media cover it is beneficial for women’s entrepreneurship in improving sales and pursuing the innovation in their online business, it offers others to be reseller in a number of products and it allows the women to develop their online entrepreneurship. However, there are a number of challenges of using social media in online entrepreneurship including the emergence of negative comments and complaints about the products from costumers that will lead to decrease the reputation of business, poor connection of internet which may hinder a better business management, and the lack of knowledge about social media and team that can hinder these women entrepreneurs to handle their customers’ inquiries. Some strategies that need to be taken into account in online women’s entrepreneurship cover women entrepreneurs are supposed to upload new and up-to-date products, give best services to customers, collaborate with Shopee application (online shopping platform) in which they will get less risk in online business through its system and increase their innovation through online business class and trainings. The findings of the study offer an implication to the need of being innovative through the use of technology and social media in running online entrepreneurship particularly for women entrepreneurs since its flexibility and benefits as one of the ways to get additional income.
The Role of Social Media in Promoting Indonesian Women’s Online Entrepreneurship: Prospects, Challenges and Strategies Sri Wahyuningsih; Muhamad Mustaqim
IQTISHADIA Vol 14, No 2 (2021): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v14i2.9483

Abstract

  Social media nowadays has been inevitably used by people in the world. It plays significant roles for human’s society including as the way of marketing and trading of products. The aim of this study was mainly to explore the prospects of using social media in driving and developing women’s entrepreneurship, its challenges and strategies. This present study anchored in a qualitative research. Data were garnered through semi-structured interviews to Indonesian women living in Kudus, Central Java, Indonesia running their online entrepreneurship as the additional job not the main ones. The results of the study revealed that the prospects of using social media cover it is beneficial for women’s entrepreneurship in improving sales and pursuing the innovation in their online business, it offers others to be reseller in a number of products and it allows the women to develop their online entrepreneurship. However, there are a number of challenges of using social media in online entrepreneurship including the emergence of negative comments and complaints about the products from costumers that will lead to decrease the reputation of business, poor connection of internet which may hinder a better business management, and the lack of knowledge about social media and team that can hinder these women entrepreneurs to handle their customers’ inquiries. Some strategies that need to be taken into account in online women’s entrepreneurship cover women entrepreneurs are supposed to upload new and up-to-date products, give best services to customers, collaborate with Shopee application (online shopping platform) in which they will get less risk in online business through its system and increase their innovation through online business class and trainings. The findings of the study offer an implication to the need of being innovative through the use of technology and social media in running online entrepreneurship particularly for women entrepreneurs since its flexibility and benefits as one of the ways to get additional income.
Da’wah Ecology in Digital Space: A Study of Tiktok Content Pandawara Group Account Muyassyifa Ayu Aqillah; Sri Wahyuningsih; Afina Aninnas
TATHO: International Journal of Islamic Thought and Sciences Volume 1, Issue 1 (2024)
Publisher : International Tatho Academics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70512/tatho.v1i1.5

Abstract

Ecological problems are an important concern for all religious communities. For Muslims, to overcome this problem can be through the dissemination of Islamic da’wah values in the community. This qualitative study with content analysis aims to analyze the message of da’wah in the Tiktok content of Pandawara Group's actions and what impact it has on society. The results of the study found that there are dimensions of theological and ecological orientation in da’wah messages from the content of the Pandawaragroup tiktok account. Meanwhile, the social implications of the content can strengthen public concern for the conservation of the natural environment. This study confirms that the TikTok application can be an effective medium in disseminating Islamic da’wah values that are related to strengthening theological and ecological aspects to the community.
Co-Authors Afina Aninnas Akrom, Akrom Ali Djamhuri Muyassyifa Ayu Aqillah