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All Journal Jurnal Ilmu Komunikasi The Indonesian Journal of Communication Studies
Yuni Wulandari
Sekolah Tinggi Multi Media "MMTC"
Education Languange, Linguistic, Communication & Media

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Analisis Strategi Pengarah Acara Program Hiburan di Televisi Republik Indonesia Riau KEPRI dalam Menarik Pemirsa Yuni Wulandari
Jurnal Ilmu Komunikasi Vol 19, No 3 (2021)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v19i3.6119

Abstract

Salah satu misi yang ingin diusung oleh Televisi Republik Indonesia (TVRI) Riau-Kepri sebagai lembaga penyiaran publik (LPP) adalah menyelenggarakan siaran yang mendidik, menghibur, serta memberi pelayanan informasi yang sehat dan berimbang, dalam membangun budaya daerah dan sebagai kontrol sosial. Hal ini menjadi suatu tantangan bagi seorang pengarah acara untuk dapat berfikir secara kreatif dalam menghasilkan suatu program acara hiburan yang menarik pemirsa ditengah persaingan industri televisi dewasa ini. Dalam  menghasilkan suatu program acara hiburan yang menarik tentunya seorang pengarah acara harus memiliki berbagai strategi dan berkoordinasi dengan berbagai pihak. Oleh sebab itu dalam penelitian ini, penulis akan mengkaji bagaimana strategi pengarah acara dalam menyajikan suatu program acara hiburan di pada LPP TVRI Riau Kepri. Penelitian ini dilakukan dengan pendekatan kualitatif dimana sumber data didapatkan dari proses observasi, wawancara dengan pihak terkait serta studi literatur yang relevan. Program Hiburan di LPP TVRI Riau Kepri selalu medapat dukungan dari TVRI pusat baik SDM maupun pendanaan. Selain itu dalam strategi LPP TVRI Riau Kepri harus tetap mengikuti perkembangan jaman baik teknologi maupun sosial, karena dengan demikina maka  TVRI Riau Kepri dapat bertahan.
STRATEGIC ANALYSIS OF “LINTAS DENPASAR PAGI” RADIO PROGRAM AT RRI DENPASAR IN SERVING PUBLIC INTEREST Yuni Wulandari; Ade Wahyudin
The Indonesian Journal of Communication Studies Vol 14, No 1 (2021): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v14i1.5056

Abstract

Broadcast media has an important role in social life in Indonesia because broadcasting does not only act as an entertainment medium but provides information that is needed by the public. This is a challenge for LPP RRI where it is required to maintain its idealism and existence and attract the attention of listeners so that it can support and bridge the interests of the community. One interesting program is "Lintas Denpasar Pagi" because this program offers information and news that is actual and relevant to the local community so that it is expected to bridge the public interest. Therefore, it is necessary to develop a program strategy for the Lintas Denpasar Pagi program to contribute to society and maintain idealism and existence during tight competition in the broadcasting industry. The strategy is prepared using a descriptive research method with a qualitative approach, where data is obtained from interviews, observation, and documentation and data analysis using the SWOT approach. Based on the analysis that has been done, the Lintas Denpasar morning production team must pay attention to input from loyal and loyal listeners and partners who are collaborating. Then an initiative is needed to add to other market segmentations and take advantage of digital technology such as mobile applications and social media. To attract listeners, it is necessary to have up-to-date and up-to-date information about various things that the community needs as well as collaborating with various arts and cultural communities in Bali which can be a solution to attracting local listeners.
Co-Authors Ade Wahyudin