Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Riset Manajemen dan Akuntansi
Sriyanto Sriyanto
Fakultas Ekonomi, STIE Atma Bhakti Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ORIENTASI PASAR DAN KINERJA PERUSAHAAN PADA MASA PANDEMI COVID-19: PERAN E-COMMERCE SEBAGAI MODERASI (Studi UMKM Di Kota Solo) Sriyanto Sriyanto; Nina Adelina
Riset Manajemen dan Akuntansi Vol 11, No 2 (2020): Riset Manajemen Dan Akuntansi Volume 11 Nomor 2 November 2020
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v11i2.126

Abstract

This study aims to analyze the effect of market orientation and application of e-commerce on firm performance, and the effect of market orientation on firm performance moderated by application of e-commerce. The sample of this study is 100 entrepreneurs of SMEs in Solo city, using a purposive sampling technique. Data analysis using regression moderating analysis. The conclusion of the hypothesis test result (1) market orientation and application of e-commerce have a significant effect on firm performance. (2) application of e-commerce can moderate that reinforces the effect of market orientation on firm performance.
Co-Authors Nina Adelina