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All Journal Riset Manajemen dan Akuntansi PERFORMA : Media Ilmiah Teknik Industri
Hidup Marsudi
STIE Atma Bhakti Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering

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PENGARUH PERCEIVED VALUE, CORPORATE IMAGE, PRICE FAIRNESS, SALESPEOPLE TERHADAP INTENTION TO BUY PREMI ASURANSI BUMIPUTRA (Dengan Attitude Sebagai Variabel Mediasi, Informasi Sebagai Variabel Moderasi) Nina Adelina; Hidup Marsudi
Riset Manajemen dan Akuntansi Vol 12, No 2 (2021)
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v12i2.222

Abstract

In this study the decision to buy a life insurance policy AJB Bumiputera 1912. This is due to the company's inability to add new customers. So it is important to research what a person is buying an insurance for. It is also important in this study to provide input to AJB Bumiputera 1912 in an effort to determine an effective strategy related to determining the decision variables are considered by AJB Bumiputera 1912 life insurance customers to purchase a life insurance policy. The scope of this research is the intention of the solo community in buying AJB Bumiputera 1912 life insurance products. This research takes place in city of Surakarta. This research is an explanatory type, namely a causal relationship with four independent variables, namely perceived value, fairness of price, company image, and sales force with purchasing decisions as the dependent variable. Attitude towards insurance is the mediating variable and information is the moderating variable in this study. This research is a cross sectional study which relies on data that occurs at one point. So that the constructed model is not designed to capture changes that occur over several points in time. For this reason, in order for this research to be generalized, it is necessary to examine the changing external factors that can affect the construction of the model.
Analisis Pengaruh Lingkungan Kerja terhadap Kinerja dengan Motivasi sebagai Variabel Mediasi pada Tenaga Kependidikan di Fakultas Teknik Universitas Sebelas Maret Christiyaningsih -; Hidup Marsudi
Performa: Media Ilmiah Teknik Industri Vol 23, No 2 (2024): Performa: Media Ilmiah Teknik Industri
Publisher : Industrial Engineering, Faculty of Engineering, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/performa.23.2.86164

Abstract

AbstractKinerja seorang karyawan di pengaruhi oleh berbagai macam diantaranya yaitu beban kerja seorang karyawan, motivasi dalam bekerja dan lingkungan kerja dari seseorang dalam meningkatkan kinerja karyawan. Penelitian ini bertujuan untuk mengetahui pengaruh lingkungan kerja terhadap kinerja, lingkungan kerja terhadap motivasi kerja, dan motivasi kerja terhadap kinerja tenaga kependidikan di Fakultas Teknik Universitas Sebelas Maret Surakarta. Penelitian ini menggunakan jenis penelitian kualitatif dengan desain penelitian kausalitas. Metode analisis data yang digunakan yakni, uji validitas dan reliabilitas untuk kuesioner, uji asumsi klasik, dan uji hipotesis untuk hasil. Kuesioner telah dinyatakan valid dan reliabel sehingga dapat digunakan. Hasil penelitian melalui uji T dan uji analisis jalur menyatakan bahwa lingkungan kerja berpengaruh signifikan positif terhadap kinerja kerja, lingkungan kerja berpengaruh signifikan positif terhadap motivasi kerja, dan motivasi kerja berpengaruh signifikan positif terhadap kinerja kerja pada tenaga kependidikan di Fakultas Teknik Universitas Sebelas Maret.Kata kunci: lingkungan kerja, motivasi kerja, kinerja kerja, tenaga kerja, karyawan  
Co-Authors Christiyaningsih - Nina Adelina