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All Journal Riset Manajemen dan Akuntansi Journal of Automotive Technology Vocational Education
Luluk Takari Sarjana Rini
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Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering

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STRATEGI DIFERENSIASI UNTUK MEMPEROLEH KEUNGGULAN BERSAING PADA HOTEL BERBINTANG DI SURAKARTA Luluk Takari Sarjana Rini; Sri Hutami
Riset Manajemen dan Akuntansi Vol 8, No 2 (2017)
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v8i2.48

Abstract

In recent years the hospitality industry in Surakarta has been rapidly increasing. The number of star hotels jumped from 19 in 2010 to 34 in 2013, and in 2016 to 57 star hotels. The increase has not been matched by the growing number of tourists staying at star-rated hotels, but decreased by 5% over the same period. This condition requires the management to be able to manage well in order to avoid bankruptcy. This study was conducted to test whether there is a difference between the implementation of differentiation strategy between 2 and 3 star hotels that have long standing with new hotels to competitive advantage to win the competition, by using dependent variable: price, service quality, promotion, size and location and independent variable: competitive advantage. To test it using Independent Sample T-test. The result of the research shows that there is no difference in the implementation of price differentiation strategy, service quality, promotion, size and location to get competitive advantage between 2 and 3 star hotels that have long standing with new hotel. This condition will make the customer not stay in certain hotels or customers are not fanatical towards a particular hotel, thus allowing customers to move from one hotel to another hotel to try without feeling any difference / value more than any other hotel they have ever used before to spend the night, so the hotel will only be able to achieve the profits of a standard profit economy only. Based on the above conclusions, hotel management is required to be able to choose the right strategy by developing its competitive advantage based on its own internal resources and management activities to maintain its existence in order to continue to grow and win the competition. Keywords: Differentiation Strategy, Competitive Advantage, Hotel
INOVASI MESIN HAMMER MILL JAGUNG HORIZONTAL SEBAGAI TEKNOLOGI PRODUKSI PAKAN TERNAK ORGANIK Teguh Wiyono; Desi Tri Utami; Luluk Takari Sarjana Rini
Journal of Automotive Technology Vocational Education Vol. 6 No. 2 (2025): Desember
Publisher : Pendidikan Vokasional Teknologi Otomotif, Universitas PGRI Yogyakarta

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Abstract

This study aims to evaluate the innovation of a horizontal corn hammer mill machine as a technology to support the improvement of efficiency and quality in livestock feed production. The study used an applied experimental design with a quantitative approach to assess the technical performance of the machine. The treatment variables included variations in rotor speed and hammer design, while the response variables included production capacity, electricity consumption, and particle size distribution of the milled product. The study was conducted on a small to medium production scale using dry shelled corn as feed raw material. Data collection was carried out through controlled machine performance testing, then analysed descriptively and quantitatively by comparing the average values of each performance parameter. The results showed that the horizontal corn hammer mill machine with a driving power of 5.5 HP and a rotation speed of 2500 rpm was capable of achieving a production capacity of up to 300 kg/hour with a relatively compact machine design. The machine demonstrated competitive efficiency compared to similar machines and was able to produce more uniform corn particle sizes, which contributed to improved physical feed quality. The integration of machine design, material flow control, and appropriate operational parameters made this technology applicable and potentially widely applicable in small to medium-scale livestock feed businesses. Keyword: hammer mill, animal feed production, particle size, corn grinding
Co-Authors Desi Tri Utami Sri Hutami Teguh Wiyono