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All Journal PARADIGMA Riset Manajemen dan Akuntansi Paradigma Graduasi: Jurnal Bisnis & Ekonomi Jurnal Sinar Manajemen JURNAL EKOBIS DEWANTARA Jurnal Ilmiah Edunomika (JIE) ASSET: Jurnal Manajemen dan Bisnis JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA)
Andri Nurtantiono Heny Kurnianingsih Hestin Mutmainah
Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Surakarta, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Jurnal Ilmiah Edunomika (JIE)

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PENGARUH KUALITAS PENYIAR, KUALITAS SIARAN, RELATIONSHIP MARKETING DAN WORD OF MOUTH TERHADAP LOYALITAS PENDENGAR NURTANTIONO, ANDRI; KURNIANINGSIH, HENY; HENDRATMOKO, CHRISTIAWAN
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17626

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas penyiar, kualitas siaran, relationship marketing, dan word of mouth terhadap loyalitas pendengar Radio Mentari FM Surakarta. Dengan menggunakan metode deskriptif kuantitatif dan teknik accidental sampling, data dikumpulkan dari 96 responden (menggunakan rumus Rao Purbo). Hasil penelitian menunjukkan bahwa kualitas penyiar, kualitas siaran, dan relationship marketing memiliki pengaruh positif dan signifikan terhadap loyalitas pendengar, namun word of mouth tidak menunjukkan pengaruh yang signifikan.
PENGARUH PROMOSI, HARGA, DAN WORD OF MOUTH TERHADAP MINAT BELI PENGGUNA APLIKASI TIKTOK SHOP Marta, Indri Ani Tri; Nurtantiono, Andri
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10280

Abstract

This study aims to analyze the effect of Promotion, Price, and Word of Mouth on Buying Interest of users of the mobile application; TikTok Shop. The population used for the study is the users of TikTok Shop in which the population samples are taken by applying purposive sampling method. The data are obtained by using questionnaires distributed to 97 respondents. Several data analysis techniques are being used for the analysis such as validity test, reliability test, classic assumption test as well as multiple linear regression analysis. The result of the study shows that promotion has no significant effect partially on buying interest, while price and word of mouth significantly affect partially buying interest. In simultaneous testing, the Promotion, Price, and Word of Mouth Variables have influence on Buying Interest.
Pengaruh E-WOM, Endorser Influencer, dan E-Service Quality Terhadap Keputusan Pembelian Online Pada Live Streaming TikTok Di Kabupaten Boyolali Saputri, Charisma Octaviana; Nurtantiono, Andri
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12306

Abstract

The objective of this research is to examine the effects of E-WOM (electronic word-of-mouth), endorser influencer, and e-service quality variables on the decision-making process for online purchases during live streaming sessions on the TikTok platform. TikTok has gained immense popularity as a social media hub, especially for influencers to engage directly with their audience. The primary data for this research were gathered through the administration of a focused questionnaire survey. To active TikTok users involved in live streaming and making purchasing decisions. Purposive sampling, based on specific criteria, was employed to select 120 respondents. The research combines data collected directly through questionnaires and information obtained from a review of existing literature. The outcomes of the data analysis reveal that the variables of E-WOM, endorser influencer, and e-service quality significantly and positively influence decisions related to online purchases. Keywords : E-WOM, Endorser Influencer,,E-Service Quality, Online Purchases Decisions.
Co-Authors Aryanti, Dita Ayu Atikoh, Azizah Nur Christiawan Hendratmoko Budi Istiyanto Ida Ayu Kade Rachmawati Kusasih Dhian Putri Hartati, Dhian Putri Eko Triyanto Heny Kurnianingsih, Heny Hesti Noor Fatimah Hidup Marsudi, Hidup Ismunawan Ismunawan, Ismunawan Marta, Indri Ani Tri Nasution, Annio Indah Lestari Nur, Octavia Nur K.P Nurjannah, Laely Putri, Alvareza Kartika Rafsanjani, Helmy Alviano Rumyani Handayani, Rumyani Saputri, Charisma Octaviana