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All Journal Fon: Jurnal Pendidikan Bahasa dan Sastra Indonesia Jurnal Riset Teknik Industri Jurnal Komunikasi Journal of Islamic Economics and Finance Jurnal Ekonomi dan Pembangunan Indonesia
Komala Dewi
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Arts Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Komunikasi

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PEMANFAATAN ANALISIS DATA MEDIA SOSIAL UNTUK MENINGKATKAN KINERJA PEMASARAN Mirwansyah Putra Ritonga; Komala Dewi
Jurnal Komunikasi Vol. 3 No. 1 (2025): Januari
Publisher : ADISAM PUBLISHER

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Abstract

The utilisation of social media data analytics has become a key element in improving marketing performance in the digital age. Accurate and detailed data analysis allows companies to deeply understand the behaviour, preferences and needs of their audience. With this information, companies can design more effective marketing strategies, personalise campaigns, and improve interactions with customers. The implementation of strategies powered by social media data requires a combination of automation technology, collaboration between teams, and continuous optimisation. Successfully utilising this data analysis not only improves the effectiveness of marketing campaigns but also strengthens the company's competitive position and supports long-term business growth.
Co-Authors Annisa Kartinawati Azis Aditama Faiz Fajar Ramadhan Fikriyah Fikriyah Fitri Robiah Al Adawiyah IBP Arnyana Maulana, Jemmy Erwanda Nyoman Dantes Prabawati Nurhabibah Putra Ritonga, Mirwansyah