Jurnal Komunikasi
Vol. 3 No. 1 (2025): Januari

PEMANFAATAN ANALISIS DATA MEDIA SOSIAL UNTUK MENINGKATKAN KINERJA PEMASARAN

Mirwansyah Putra Ritonga (Unknown)
Komala Dewi (Unknown)



Article Info

Publish Date
02 Feb 2025

Abstract

The utilisation of social media data analytics has become a key element in improving marketing performance in the digital age. Accurate and detailed data analysis allows companies to deeply understand the behaviour, preferences and needs of their audience. With this information, companies can design more effective marketing strategies, personalise campaigns, and improve interactions with customers. The implementation of strategies powered by social media data requires a combination of automation technology, collaboration between teams, and continuous optimisation. Successfully utilising this data analysis not only improves the effectiveness of marketing campaigns but also strengthens the company's competitive position and supports long-term business growth.

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Journal Info

Abbrev

komunikasi

Publisher

Subject

Social Sciences

Description

Jurnal Komunikasi menerbitkan artikel penelitian dari berbagai topik dalam ilmu komunikasi. Jurnal merupakan ruang interdisipliner yang mewadahi penelitian terkait komunikasi dan media yang tidak terbatas pada komunikasi interpersonal, komunikasi massa, periklanan, strategi komunikasi, dan studi ...