DERI HIDAYAT
Indonesian Center for Agro-Socio Economic and Policy Studies

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Upaya Peningkatan Kualitas Pelayanan Bengkel dan Cuci Mobil dengan Menggunakan Metode Importance Performance Matrix (Studi Kasus Bengkel Mobil Otto Clean) Hidayat, Deri; Harsono, Ambar; Adianto, Hari
REKA INTEGRA Vol 1, No 1 (2013): Edisi Pertama
Publisher : REKA INTEGRA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.418 KB)

Abstract

Tingkat persaingan yang tinggi mengharuskan perusahaan memiliki kelebihan diantara pesaing. Pihak Otto Clean kurang memperhatikan kualitas pelayanan, hal ini bisa berdampak buruk terhadap perusahaan apabila pelanggan merasa tidak terpuaskan. Peningkatan kualitas pelayanan harus dilakukan agar dapat menghadapi persaingan yang semakin tinggi. Keinginan yang spesifik dari segmen yang berbeda harus diketahui, maka perusahaan perlu melakukan segmentasi untuk menentukan pangsa pasar yang akan dituju. Alat pengukuran tingkat kepuasan kualitas pelayanan menggunakan metode Importance Performance Matrix. Penyusunan kuesioner dengan dimensi Parasuraman mencakup bukti fisik, keandalan, daya tanggap, jaminan dan empati. Variabel pada kuadran 1 yang harus diprioritaskan untuk diperbaiki yaitu ruang tunggu, toilet, tempat ganti oli, dan kelengkapan jenis jasa. Kata kunci : Kepuasan pelanggan, alat ukur, Importance Performance Matrix, dan peningkatan kualitas pelayanan.
Development of Powtoon-Based Video Learning Media on Understanding Angles and Various Angles Hidayat, Deri; Yuyun Elizabeth Patras; Hari Susanto, Lutfy
Journal of International Multidisciplinary Research Vol. 3 No. 5 (2025): Mei 2025
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr1246

Abstract

Research on the development of PowToon-based video learning media on the material on the definition of angles and various angles. The purpose is to discover the development of Powtoon-based video learning media and the feasibility of Powtoon-based video learning media developed for grade III students of SDN Singajaya 01 through the learning process carried out at school. The method used in this study is the ADDIE method which consists of 5 stages, namely Analysis, Design, Development, Implementation, and Evaluation. In this study, a validation test was carried out on experts, namely media, language experts, and material experts. The results of the validation of media experts obtained as many as 96% with very feasible criteria. The results of the validation of the language experts obtained 100% with the feasible criteria, and the results of the validation of the material experts obtained 90% with very feasible criteria. The results of the student response questionnaire obtained as much as 92% with very feasible criteria. These results show that powtoon-based video learning media on the understanding of angles and various angles has proven to be valid, interesting, innovative and very feasible to be used in the learning process. This study recommends the development of PowToon-based video learning media that can be used in classroom learning.