Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Computech & Bisnis (e-Journal)
Yani Restiani Widjaya
Manajemen FE Universitas BSI
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Library & Information Science

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Power Of CRM And Service Innovation Capabilities Toward Agencies’ Sales Performance In Products Marketing Komarudin Komarudin; Yani Restiani Widjaya
Jurnal Computech & Bisnis (e-Journal) Vol 12, No 1 (2018): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55281/jcb.v12i1.172

Abstract

This study focuses on three variables that serve as a framework of thinking of Customer Relationship Management as independent variables, Service Innovation Capabilities and Agencies’ Sales Performance  as a dependent variable. The object of the research is the marketing agency TIKI Bandung in Bandung Raya area with a sample of 32 marketing agencies. Data collection techniques using questionnaires and then processed with data analysis techniques structural equation modeling (SEM) using Smart PLS 3.0 software. The results in this study indicate the existence of positive   and   significant   impact   CRM   and   Innovation   Capabilities   to   Sales Performance marketing agency. Keyword : Customer Relationship Management, Innovation Capabilities, Sales Performance, Marketing Agency.
Co-Authors Komarudin Komarudin