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All Journal Jurnal Bioterdidik: Wahana Ekspresi Ilmiah AKSIOMA Reviews in Civil Engineering Citra Delima Scientific journal of Citra Internasional Institute Insight: Jurnal Bimbingan dan Konseling Indonesian Journal of Social Work Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ikhtisar: Jurnal Pengetahuan Islam Jurnal Kesehatan Rajawali E-JRM Citra Delima Scientific journal of Citra Internasional Institute Idealita: Jurnal Pendidikan dan Sosial Keagamaan
Istianah Istianah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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Strategy of the As SALAM Product Sustainability Using the Product Life Cycle Approach Istianah Istianah; Dhoqi Dofiri; Muhammad Ahsan
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.5929

Abstract

This recent study aimed to see and then measure the dynamics of the As SALAM (the abbreviation of Nabung Saham Modal Sampah) products and the strategies needed to encourage the growth of entrepreneurship. This research methodology used an action research approach with an interpretation pattern to develop ideas through data collection, participant observation, interviews, and focused discussions. Data analysis was done using NVIVO12 Plus by utilizing the menus available in the launch of the program based on the matrix and word frequency models. It was found that advancing As SALAM products could be done by improving strategy formulation, to be sustainable using the Product Life Cycle approach as a process of measuring the position of As SALAM through four phases; introduction, growth, maturity, and decline. This formulation generates new power to develop As SALAM on a large scale with a more extended period. As a practical implication, this formula has two advantages; first, it can be used as a reference for future management of the As SALAM strategy to grow entrepreneurial embryos. Secondly, this strategy helps carry out the function of As SALAM as an educational medium for the public and provides a stimulus to develop the Islamic economy in utilizing digital technology, e-commerce, and investment based on sharia principles. 
The Effectiveness of Using a Case Study-Based Module on Learning Outcomes in Segmenting, Targeting and Positioning Strategies Istianah Istianah; Harti Harti; Norida Canda Sakti
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.5849

Abstract

This study aimed to test the effectiveness of case study-based modules on learning outcomes in segmenting, targeting, and positioning in vocational high schools. The type of research used is Pre-Experimental. In this study, the One Group Pretest-Posttest. In this research, the treatment given is using case study-based modules on segmenting, targeting, and positioning. This research was conducted at SMK Negeri 1 Bangkalan. Research subjects are students of class X Online Business and Marketing, totaling 20 students. Before treatment, the students were given a pretest. After the treatment, the students were given a posttest of 20 questions. Improving learning outcomes was analyzed using the T-Test and N-Gain formulas. The T-test is used to calculate whether the increase in learning outcomes is significant or not. In contrast, N-Gain is used to calculate the increase in learning outcomes. The improvement of learning outcomes based on the N-gain analysis shows that the learning outcomes are categorized as moderate, thus showing that pretest and post-test there are differences based on the results of the T-Test (Paired Sample T-test).
Co-Authors Anam, M Khairul Ariyanti, Maelina Berti Yolida Dhoqi Dofiri Endang Setyowati Hapipah Hapipah Harti Heni Yustianah Herdi Herdi Johanna Debora Imelda Muhammad Ahsan Muhammad Deri Ramadhan NORIDA CANDA SAKTI Roni Malavia Mardani Tatang Hidayat Ulfatul Izzah Versanudin Hekmatyar