Article Per Year (5 Year)
p-Index From 2020 - 2025
0.817
P-Index
This Author published in this journals
All Journal Channel : Jurnal Komunikasi Jurnal Ranah Komunikasi Proceedings of Jogjakarta Communication Conference (JCC)
Aswad Ishak
Unknown Affiliation
Arts Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Komunikasi CSR Program CSR Rumah Srikandi PT Sari Husada Yogyakarta Kepada Stakeholder Aswad Ishak
CHANNEL: Jurnal Komunikasi Vol 3, No 1 (2015)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.842 KB) | DOI: 10.12928/channel.v3i1.2418

Abstract

Penelitian komunikasi corporate social responsibility (CSR) public relations kepada stakeholder PT Sari Husada Yogyakarta bertujuan untuk mengetahui bagaimanakah aktivitas yang dilakukan public relations dalam mengkomunikasikan program corporate social responsibility (CSR) PT Sari Husada Yogyakarta kepada stakeholder internal dan eksternal. Obyek penelitian ini adalah program corporate social responsibility (CSR) PT Sari Husada Yogyakarta. Penelitian ini menggunakan metode studi kasus yang memberikan gambaran secara mendetail tentang latarbelakang, sifat-sifat serta karakter yang khas dari kasus yang diteliti yakni bagaimana aktivitas yang dilakukan public relations dalam mengkomunikasikan program corporate social responsibility (CSR) kepada stakeholders internal dan eksternal PT Sari Husada Yogyakarta. Hasil yang diperoleh, PT Sari Husada melaksanakan program CSR Rumah Srikandi dengan melakukan kerjasama dengan PKPU Yogyakarta untuk pengelolaannya. Komunikasi kegiatan CSR dilakukan dengan mengandalkan media sosial berbasis online yang ditunjang oleh siaran pers untuk media massa dan pembuatan buletin. Kegiatan komunikasi yang telah dilakukan belum menunjukkan efektifitasnya karena persoalan sumberdaya manusia pengelolanya yang belum memadai dari sisi kemampuannya. Kata kunci: Komunikasi, public relations, corporate social responsibility (CSR), stakeholde. 
PANDANGAN STAKEHOLDER PARIWISATA TENTANG HALAL TOURISM DAN BRANDING YOGYAKARTA Aswad Ishak
Jurnal Ranah Komunikasi Vol 3 No 2 (2019): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (568.705 KB) | DOI: 10.25077/rk.3.2.69-81.2019

Abstract

Pariwisata mampu mendatangkan pendapatan yang besar bagi pemerintah. Potensi wisata sangat banyak yang dapat digali dan dikembangkan. Salah satu potensi wisata yang sedang dikembangang dan memiliki ceruk pasar yang khas adalah wisata halal. Kesadaran pentingnya kehalalan dalam dunia pariwisata masih ditanggapi secara beragam. Oleh karenanya penelitian mengenai halal tourism di mata stakeholder pariwisata di Yogyakarta perlu dilakukan dan dimaksudkan untuk mendapatkan gambaran pandangan dan pengertian konsep halal tourism yang dipahami oleh pemangku kepentingan pariwisata di Yogyakarta. Disamping itu, penelitian ini dilakukan juga ditujukan untuk mengetahui pemahaman serta usulan branding Yogyakarta menurut stakeholder terkait. Obyek penelitian ini adalah pandangan para pemangku kepentingan pariwisata Yogyakarta tentang halal tourism dan branding. Penelitian ini menggunakan metode kualitatif yang memaparkan bagaimana pendapat, pandangan dan usulan yang diberikan oleh stakeholder pariwisata Yogyakarta terkait dengan obyek penelitian meliputi dinas pariwisata kota yogyakarta, hotel, wisatawan, dan media massa. Hasil penelitian menunjukkan bahwa pemahahaman mengenai wisata halal masih belum seragam. Masing-masing pelaku wisata belum menemukan konsep yang sama tentang penerapan wisata halal. Hal ini dapat menyulitkan dalam pengembangan pariwisata halal di Yogyakarta. Selain itu wisata halal perlu sinkron dengan konsep kampanye pariwisata yang dirancang sebelumnya. Perlu edukasi yang menyeluruh dan mendalam mengenai wisata halal kepada setiap pemangku kepentingan pariwisata Yogyakarta.
Indihome Witel Bekasi Customer Relations Strategy in Maintaining Customer Loyalty Through the High Value Customer (HVC) Program Aziza Kistikiwari Putri; Aswad Ishak
Jogjakarta Communication Conference (JCC) Vol. 1 No. 1 (2023): The 4th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Today's Internet network is a necessity for some people. PT Telkom Indonesia as one of the internet service provider companies in Indonesia is trying to maintain customer loyalty so that customers are loyal to the company's products. Therefore, this paper will discuss the customer relations strategy that was built to build a sense of customer loyalty to the company using the case study research method. The results of this study indicate that PT Telkom builds a customer relations strategy by creating a High Value Customer (HVC) program as an effort to maintain customer loyalty, with this program the company gives appreciation to every loyal customer by getting special benefits as an effort to build customer empathy for the company.
Crisis Management of Negative Publicity on Waste Management in Yogyakarta (A Study of the Handling of Negative Publicity Related to Waste by the Yogyakarta City Tourism Office as a Tourism Destination) Muhammadian Rassief Shiddiq; Aswad Ishak
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Crisis handling of negative news related to waste that is rampant in the city of Yogyakarta, affecting the Yogyakarta City Tourism Office to gain a negative image in the eyes of the public. The purpose of this research is to find out how the Yogyakarta City Tourism Office handles this problem. This research uses a qualitative approach with a case study method, where data is collected through in-depth interviews and data validation tests. The results obtained show that the waste management news faced by the Yogyakarta City Tourism Office is not the only problem. The crisis that occurred began with the emergence of various kinds of negative comments on the condition of the City of Yogyakarta. The conclusion of this research highlights the Yogyakarta City Tourism Office, how to handle negative news related to waste that can make the image of the Yogyakarta City Tourism Office even worse. The lack of dedication that is done makes it even murkier, from the view of local residents and even foreign tourists. This research was conducted to keep the reputation or image of the Yogyakarta City Tourism Office from getting worse, and Yogyakarta as a tourist destination.
Cyber Public Relations Strategy of PT Kilat Dotcom Indonesia in Enhancing Corporate Image Through Social Media Instagram in 2024 Rachel Pytaloka Damayanti; Aswad Ishak
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the rapidly evolving digital era, media companies are required to manage their positive image through effective communication strategies. PT. Kilat Dotcom Indonesia (Kilat.com), as a digital media company, faces challenges in increasing engagement and maintaining a positive image amidst intense industry competition. This study aims to analyze the Cyber Public Relations (Cyber PR) strategy implemented by PT Kilat Dotcom Indonesia (Kilat.com) to enhance corporate image through social media, particularly Instagram, in 2024. The research employs a qualitative descriptive method using in-depth interviews and documentation. The findings indicate that PT Kilat Dotcom Indonesia applies Cyber PR strategies based on Philips & Young’s (2009) framework, which includes four key elements: transparency, internet porosity, the internet as an agent, and richness in content and reach. These strategies enable the company to increase user engagement, build public trust, and strengthen its image as an informative and credible digital news provider. With these findings, PT Kilat Dotcom Indonesia can shape public perception of digital media companies and maintain its competitiveness in the digital media industry.
Co-Authors Aziza Kistikiwari Putri Muhammadian Rassief Shiddiq Rachel Pytaloka Damayanti