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Analisis Kebijakan dan Strategi CSR Sebagai Bagian dari Planning Development Muhammad Edy Susilo; Prayudi Ahmad
CHANNEL: Jurnal Komunikasi Vol 8, No 2 (2020)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v8i2.15865

Corporate Social Responsibility is a business concept that is increasingly being adopted in Indonesia. However, there are many variations of CSR implemented. An oil and gas company is a company whose operations have a large impact on the surrounding environment. This paper is the result of research from the CSR activities of oil and gas companies operating close to residential areas. The research problem statement is how the implemented CSR strategy goes hand in hand with the company's overall policy? Is the CSR program being carried out following what is needed by the community? The theory used is the theory of stakeholders who are the people and organizations that influence the company's activities. The results showed that CSR activities carried out had passed the processual stages, namely the selection of stakeholders, social mapping, selection of priorities and programs, implementation, and evaluation. The company has placed CSR as an important form of social investment in the long term.

ANALYSIS OF SIGNS AND MEANINGS IN SARIAYU HIJAB HAIRCARE ADVERTISEMENTS (Semiotic Analysis of Instagram Account @sariayuhijab) Izzarine Nurdiaz Pramudita; Muhammad Edy Susilo; Christina Rohayanti
The Indonesian Journal of Communication Studies Vol 10, No 2 (2017): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v10i2.2951

Sariayu Hijab is a company that takes advantage the presence of Instagram as a social media platform to promote and advertise their products. In this regard, there are particular methods that differ from conventional advertisements, especially in terms of visual language, form and presentation. This research aims to reveal the signs and meanings of Sariayu advertisements shown on their Instagram account @sariayuhijab. The method used in this research is qualitative while using Semiotics Analysis by Roland Barthes, which attempts to analyze advertisements seen from three aspects, such as denotation, annotation and myth. Another theory applied for this research is Commodification Theoretical Concept that plays a role in understanding how Sariayu Hijab advertisements are presented. The data are taken from six advertising samples in pictures uploaded on their Instagram account @ Sariayuhijab from June to December 2016. The result of the research shows that Sariayu Hijab uses a Commodification of Islam that appears in the form of values, attribute and other signs as presented on the images. The Islamic value as commodity can be recognized from the use of religious sign in the form of textual advertisement. Other than that, a Commodification of green lifestyle is also noticeable in accordance with their thematic products, for instance the use of natural ingredients comprising fruits and vegetables. Sariayu Hijab considers the use of religious visual sign, which deems necessary to apply on their advertisement as a marketing strategy so that public will be intrigued in buying and wearing the products. This strategy is hence considered as a commodification that highlights a change from functionality to commercial commodity for capitalistic purposes vis-à-vis dogmatic belief.

RELIGIOUS SYMBOLISM IN INDONESIA Muhammad Edy Susilo; Arif Wibawa
The Indonesian Journal of Communication Studies Vol 7, No 1 (2014): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v7i1.2961

There is a very interesting phenomenon in the religious in this country. On the surface, there was tremendous excitement in religious expression. In the past two decades, moslem women wearing the hijab is still something "strange", but now is a familiar sight. Muslim fashion industry has a turnover of billions of rupiahs. Pengajian (lectures about Islam) held in the villages to the five-star hotels. Ustadz (man who teach about Islam) and ustadzah (women who teach about Islam) has popularity like the celebrities. This is possible because on national television to accommodate them in an activity that is nuanced symbiotic mutualism. In addition to the Hajj, Umrah service is also increasingly in demand by Moslims. Umrah pilgrims worship it, every year, it exceeds the number of Hajj pilgrims. But all the phenomenon on the surface has a paradox in what became a reality in society. There are still significant poverty rates, crime or sex industry. A simple analysis of the corruptor show that most of them is a figure of "religious". People prefer religious symbols because it is more easily identified by others. There is an understanding that the use of symbols that make them more comfortable and "in-group". This is happen because a lot of media corrupt the meaning of religiosity. Media teach that religious is everything tangible: apparel, home accessories or ornaments. Likewise, that religion is a beautiful verbalisme to say. Media is also a source of reference that people can become fragmented figures: people can join Musabaqah Tilawatil Quran while becoming a dangdut singer, Moslem women wears veil when pengajian but they are wear sexy cloth when clubbing. Understanding of society is increasingly confirmed by some ustadz who would collaborate with the television industry in build the symbolic form of Islam. “The real Ulama” (moslem scholars or religious leader) with ascetic lifestyle, enlightening the society and do not be tempted by the power increasingly hard to find. Comprehensive understanding of religiosity became very absolutely necessary. Moslems need to be aware that the use of religious symbols should be actualized in everyday life.

MASS MEDIA AND IMAGE OF POLITICAL ACTORS Agesti Maulandari; Senja Yustitia; Muhammad Edy Susilo
The Indonesian Journal of Communication Studies Vol 10, No 1 (2017): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v10i1.2941

Things or events about politics are always attracted the attention of mass media to be news materials. The news about political actors in the mass media will form the self-image of the political actors in the eyes of the public Current media conditions are widely used as a political vehicle, made the news presented by the media is difficult to objective even the media prioritize the interests of this media. It can affect the image of someone who became the object of news. The formulation of the problem in this research is how the reception of the audience towards the image of Basuki Tjahaja Purnama through the news in mass media and what the factors that can affect the audience in the reception to the image of Basuki Tjahaja Purnama through the mass media. The purpose of this study is to determine how the reception of audience to image Basuki Tjahaja Purnama through mass media and also what factors affect the audence during the reception. Researchers used Stuart Hall’s reception analysis theory to know how reception of audience to the image Basuki Tjahaja Purnama in mass media. The results obtained are the researchers found two sources who are in the position of the dominant-hegemonic and and four others are in the position of the negotiated reading. Researchers did not find the audience included in the category of the oppositional reading. The conclusion of this study is that not always the theory of reception analysis proposed by Stuart Hall can produce three audiences positions. Its because, audience is dynamic, not static. Then, factors that influence the reception of audiences are four, media usage that includes the frequency of news consuming and media selection, religion, culture and fanaticism.

GENDER COMMUNICATION STRATEGY IN INDONESIA Muhammad Edy Susilo; Nurul Latifatun Nisa
The Indonesian Journal of Communication Studies Vol 11, No 2 (2018): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v11i2.2957

Reformation began in 1998, since then, the issue of women's quota in the legislature has surfaced. This issue was successfully established into a political policy that accommodates affirmative action for women in parliament. Quota policies that contain at least 30% of women's representation apply to the number of delegates, candidates, and officials. The purpose of this policy is to ensure the implementation of rules that pro to women. Nevertheless, still 30% quota has not been fully fulfilled. Some region in Indonesia show different development. This research was conducted in Minahasa, it has the largest number of women representatives of legislative members in Indonesia and in Wonosobo with the least number of women representatives in the legislature in Indonesia. This research uses experimental method and qualitative analysis. Experiments were conducted to find out how respondents rated female politicians and male politicians. The results of the experiment were further investigated with in-depth interviews and focus group discussions. Research shows that male respondents perceive male politics as more capable than female politicians. Meanwhile, female respondents also see male politicians more competent. This is in line with the stereotyping gender theory. Women politicians who have good political communication skills have the opportunity to be elected in political circles. The social structure also affects women's election as politicians. In Wonosobo, it is known that religious groups do not approve of women becoming legislators.

Audit Komunikasi Organisasi Wahana Lingkungan Hidup Indonesia (Walhi) Yogyakarta Dian Ramadani; Puji Lestari; Muhammad Edy Susilo
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 2, No 4 (2015): Januari 2015
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

The paper aims to analyze process of communication audit in WALHI Yogyakarta organization to increase organization systems to improve organization effectiveness using information of organization theory and qualitative descriptive method. The research found that the process of implementation communication audit of organization in WALHI Yogyakarta works quite well as demonstrated by the five units of analysis: organization, content of information, management of organization, communication processes or activities of communication, and feedback. Of the five unit of analysis it is found that openness factor vertically or horizontally has a big role in improving the performance of an organization’s success. Another factor is the role of communication technology to simplify and accelerate the delivery of information internally. Media written or printed or electronic media is used in support of this organization. Communication audit implemented in every organization will improve the performance of organization.

Intergeneration Comparison of the Spread Pattern of Hoax Muhammad Edy Susilo; Senja Yustitia; Subhan Afifi
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 5, No 1 (2020)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v5i1.533

Social media is one of the fields for spreading hoaxes or fake news. This study compared the spread patterns of hoax between Generation X and Generation Z. This study used McPrenski's Generation Theory and the concepts of DeFleur and Ball-Rokeach regarding social categories theory. A survey was conducted in Sleman Regency, Yogyakarta province, and the sample size was 240. The research was held before the Indonesia General Election2019 due to the high spread of political hoaxes. The hypothesis was tested using the T-test formula. The results showed that there were differences in hoax distribution patterns between both generations. Generation X looked more active in spreading hoax compared to Generation Z. This finding confirmed the Generation Theory and the terminology of digital immigrants and digital natives. The findings can be considered positive since Generation Z, which will be more active in the future, seemed less interested in hoaxes and tended to be more digitally literate. The digital literacy movement should consider the specificities of each target group because each group has different characteristics.

Pola Komunikasi Antara Guru dan Murid Dalam Menyampaikan Pendidikan Seks Bagi Anak Usia Dini Hestutyani Sholicha; Siti Fatonah; Muhammad Edy Susilo
Jurnal Ilmu Komunikasi Vol 13, No 3 (2015)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v13i3.1461

Instagram Content Analysis of the Women's Empowerment Service, Child Protection and Population Control, Yogyakarta Province on Gender Mainstreaming Issues Purnamasari, Delima; Edy Susilo, Muhammad
Jurnal Paradigma Vol 28, No 2 (2024): July 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i2.12504

Yogyakarta is a province with very good gender development when viewed from the Gender Empowerment Index and Gender Development Index. However, gender mainstreaming and performance content produced from the official Instagram @dp3ap2diy is still so minimal that it needs to be examined and analyzed. This research uses descriptive research with a qualitative approach. The data found was analyzed through the process of data collection, data reduction, data presentation, and drawing conclusions. The research results showed that there was 61 content with the theme of gender mainstreaming during the period August 2022-July 2023. The majority of the content, namely 32 uploads were in the form of documentation. The lowest performance was in September with 26 likes, while December was the highest with 1,579 likes. In August, September, January, March, and June no comments were obtained. The message entitled gender mainstreaming shows inconsistencies and there is still content that tends to be masculine or supports excessive burdens on women. Further analysis using the NPower Northwest approach shows that financial aspects can have a broad impact, but there are still shortcomings in conducting research and setting goals. The use of resources is less than optimal and causes organizations to use more reactive communication practices.

Instagram Content Analysis of the Women's Empowerment Service, Child Protection and Population Control, Yogyakarta Province on Gender Mainstreaming Issues Purnamasari, Delima; Edy Susilo, Muhammad
Jurnal Paradigma Vol 28 No 2 (2024): July 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i2.12504

Yogyakarta is a province with very good gender development when viewed from the Gender Empowerment Index and Gender Development Index. However, gender mainstreaming and performance content produced from the official Instagram @dp3ap2diy is still so minimal that it needs to be examined and analyzed. This research uses descriptive research with a qualitative approach. The data found was analyzed through the process of data collection, data reduction, data presentation, and drawing conclusions. The research results showed that there was 61 content with the theme of gender mainstreaming during the period August 2022-July 2023. The majority of the content, namely 32 uploads were in the form of documentation. The lowest performance was in September with 26 likes, while December was the highest with 1,579 likes. In August, September, January, March, and June no comments were obtained. The message entitled gender mainstreaming shows inconsistencies and there is still content that tends to be masculine or supports excessive burdens on women. Further analysis using the NPower Northwest approach shows that financial aspects can have a broad impact, but there are still shortcomings in conducting research and setting goals. The use of resources is less than optimal and causes organizations to use more reactive communication practices.

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