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All Journal Laa Maisyir Jurnal Ekonomi Islam Panrita Abdi - Jurnal Pengabdian pada Masyarakat YUME : Journal of Management Indonesian Journal of Islamic Economics Research Jurnal Riset Bisnis dan Manajemen Moneta: Jurnal Manajemen & Keuangan Syariah FUNDS: Jurnal Ilmiah Akutansi, Keuangan, dan Bisnis Islamic Financial And Accounting Review
Ahmad Dzul Ilmi Syarifuddin
Institut Agama Islam Negeri Parepare
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences Other

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Journal : Jurnal Riset Bisnis dan Manajemen

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SERVICE QUALITY AND ONLINE CUSTOMER RATING ON F&B PURCHASE DECISIONS Ahmad Dzul Ilmi Syarifuddin
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 2 (2022): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i2.5844

Abstract

This study aims to determine how the influence of service quality and online customer rating on food and beverage product purchasing decisions using the Grabfood application. This research data is sourced and collected from questionnaires distributed to respondents (consumers Grabfood application). The number of respondents in this study amounted to 100 respondents in Makassar. This type of research is a quantitative research. The research method uses multiple linear regression analysis using SPSS software to process the data. The results showed that Service Quality had a positive and significant effect on Purchase Decisions, Online Customer Rating had a positive and significant effect on Purchase Decisions, Service Quality and Online Customer Rating simultaneously had a positive and significant effect on Purchase Decisions.
Co-Authors Akramunnas Mahesa Andi Ayu Frihatni Andi Bahri, Andi Damira Fadillah, Yuyun Herawati Indriani Indriani Putri Aulia Rustan Saleh, Adnan Achiruddin Sulvinajayanti