Claim Missing Document
Check
Articles

Found 3 Documents
Search

ANALISIS STRATEGI INTEGRATED MARKETING COMMUNICATION TERHADAP MINAT MAHASISWA PENDIDIKAN EKONOMI UNIVERSITAS MUHAMMADIYAH METRO Triani Ratnawuri; Meyta Pritandhari; Elmira Febri Damayanti
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi Vol 8, No 2 (2020): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v8i2.3318

Abstract

Integrated Marketing Communication (IMC) Strategies include Advertising, Sales Promotion, Events and Experience, Public Relations and Publicity, Direct Marketing, Interactive Marketing, Word of mouth Marketing, Personal Sales. Implementation of Integrated Marketing Communication (IMC) strategy at Muhammadiyah Metro University has been applied all. Recapitulation of interview result with student in choosing campus and study program of economics at Muhammadiyah Metro University can be seen that student interest for college campus Muhammadiyah Metro University obtained by students that is 32 or 64% come from relatives (family, alumni, relatives) who have experience from the University of Muhammadiyah Metro especially alumni who has provided information to his relatives to enter the University of Muhammadiyah Metro Prodi Economic Education. Students' interest in choosing the study program and the campus is influenced by relatives (alumni, relatives, friends, family) who have had experience in the campus of Muhammadiyah Metro University. Giving information coming from relatives into the Word of Mouth strategy can be a mainstay because it is effective in persuading and influencing decisions from prospective students.Keywords: Integrated Marketing Communication, Interests, Marketing Strategy
ANALISIS PENGAKUAN PENDAPATAN PADA PERUSAHAAN KONSTRUKSI Elmira Febri Damayanti
Akuisisi: Jurnal Akuntansi Vol 12, No 1 (2016)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/akuisisi.v12i1.93

Abstract

Most companies aim to maximize profit or gain. Therefore, one element of which is related to the size of the profit generating companies is revenue. In the construction company, there are two methods of revenue recognition are completed contract method and the percentage of completion method. The purpose of this research is to find out which kind of method that is suitable for Nolimax Jaya Ltd. Co. The analytical method used is descriptive method that describes a situation objectively. Data collected by observation, interviews, and used documentation and literature are relevant to this research.The survey revealed that the company used the percentage of completion method with physical progress approach. Based on the result, the company recognized a higher income or overstatement when compared with the cost to cost approach. The cost to cost approach provide a more reasonable because it recognizes revenue based on costs incurred that reflect the completion stage in the current period and in accordance with the matching principle and the principle of conservatism in financial statement presentation. Keyword: Revenue recognition, physical progress approach, and cost to cost approach
PEMBERDAYAAN MASYARAKAT MELALUI SOSIALISASI DAN PENDAMPINGAN PERIZINAN USAHA MIKRO DAN KECIL Elmira Febri Damayanti; Rahmat Fajar Hamdani; Sri Retnaning Rahayu
SINAR SANG SURYA Vol 2, No 1 (2018): Februari 2018
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v2i1.1008

Abstract