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Journal : Jurnal Manajemen Maranatha

Kepemimpinan Beretika dan Kinerja Organisasi: Studi Kasus Indomie di Taiwan dan Hong Kong Alexander Joseph Ibnu Wibowo
Jurnal Manajemen Maranatha Vol 16 No 1 (2016)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v16i1.5

Abstract

Ethical leadership has emerged as a concept that played a significant part in promoting organizational performance. Based on this background, the purpose of this study is to critically examine the case of withdrawal of circulation of Indomieinstant noodles in Taiwan and Hong Kong. As one of the issues of business ethics in global business, critical analyzes will be viewed from the perspective of ethical leadership. Specifically, this case study will use the findings of previous studies bydesigning a theoretical model, called Integrated Ethical Leadership Model (IEL Model). This model is able to identify the antecedents and consequences of ethical leadership, as well as their implications for organizational performance. This studyis expected to be followed up with a quantitative empirical study to test the accuracy of theoretical models that have been designed.Keywords: Business Ethics, Ethical Leadership, Global Business, Case Study, Indonesia
Persepsi Kualitas Layanan Museum di Indonesia: Sebuah Studi Observasi Alexander Joseph Ibnu Wibowo
Jurnal Manajemen Maranatha Vol 15 No 1 (2015)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v15i1.24

Abstract

This study aims to explore the perceived service quality of museum in Indonesia, particularly related to its service facilities. We conduct an observation study to monitor the behavior of visitors and museum facilities. In addition, weconduct in-depth interviews with a number of visitors and museum officials. The study found that service facilities already meet the expectations of visitors, such as air conditioning, building’s architecture, garden design, and collection completeness. However, there are also facilities that do not meet the expectations of visitors, such as the lighting toilets, and tour guide. The most important contribution of this studyis a theoretical model of perceived service quality in the context of museum. Further quantitative study could be done to test the model empirically.Keywords: Perceived Service Quality, Satisfaction, Marketing, Museum, Indonesia
Kualitas Even, Kepuasan Pengunjung, dan Intensi Berperilaku Pengunjung: Suatu Studi Empiris Alexander Joseph Ibnu Wibowo
Jurnal Manajemen Maranatha Vol 14 No 1 (2014)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v14i1.71

Abstract

Abstract: This study aims to examine the relationship between event quality (includes diversity and sponsor balance), visitor satisfaction, and behavioral intention of the visitors. Structured questionnaire was designed to collect survey data. Multiple linear regression analysis was used to test the significance of the causal relationships proposed in the hypothesis. The results showed that the diversity and sponsor balance affect visitor satisfaction. Similarly, diversity and visitor satisfaction affect the behavioral intention. However, the study also foundthat there was no influence of the sponsor balance to the behavioral intention. This study provides empirical contribution through conceptualization, and then verify empirically on a model. Empirical contribution comes from finding the strength and magnitude of the association relationship found. In addition, this study also provides practical contribution, particularly for event managers, to increase the number ofvisitors. The value of this study is centered on conceptual and empirical contributions related to the relationship between the event quality (diversity and sponsor balance), visitor satisfaction, and behavioral intention of the visitors.Keywords: Event Quality, Event Management, Visitor Satisfaction, BehavioralIntention
Kinerja Riset Universitas, Reputasi Universitas, dan Pilihan Universitas: Sebuah Telaah Sistematis Alexander Joseph Ibnu Wibowo
Jurnal Manajemen Maranatha Vol 13 No 2 (2014)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v13i2.129

Abstract

Nowadays competition among universities in attracting new students is getting tougher. One aspect that is considered to attract new students is university reputation. This study aims to examine the relationship between university reputation, university research performance, and university choice theoretically. We conduct an exploratory research design through a literature review to answer the research objective in this study. Based on the literature review, we found thatvarious studies have found the influence of university research performance on academic reputation. Similarly, the academic reputation was found to have a significant effect on the university choice. Various studies suggest that researchperformance can be measured by several variables, such as research excellence, scientific research ability, research productivity, strategic alliances through collaborative research, research quality, responsible scientific behavior, and salaryfor scientific productivity. Likewise, the academic reputation can be measured by program-level reputation, institutional-level reputation, and academic performance. Valuable contribution of this study is a theoretical model of university reputation. Itis expected that this study can be followed up with a variety of quantitative empirical studies to ensure the accuracy of this theoretical model.Keywords: Research Performance, University Reputation, University Choice, Marketing, Higher Education.
Identifikasi Penentu Intensi Studi di Perguruan Tinggi: Studi Kasus terhadap Universitas Swasta Katolik di Indonesia Alexander Joseph Ibnu Wibowo; Yohanes Eko Widodo
Jurnal Manajemen Maranatha Vol 13 No 1 (2013)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v13i1.142

Abstract

The main objective of this study is to identify the variables or factors determining the intention to study to the university. This study was designed as a quantitative research through a survey. A total of 1979 new students were included in the study. They came from seven faculties of a Catholic private university inIndonesia. Using exploratory factor analysis technique, we successfully identified nine constructs influencing the intention of students to study to the university. Valuable contribution of this study is the finding of nine constructs above, namely:social status, assistance in financing of the study, university image, campus convenience, achievement motivation, values of life, motivation to work, perceived quality of graduates, and the perceived quality of teaching. The findings of this study are very helpful especially for university marketer to monitor those ninefactors constinuously. These findings also help university marketer in designing various marketing programs effectively.Keywords: Intention to Study, Marketing, Exploratory Factor Analysis, Higher Education, Indonesia