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All Journal Kajian Branding Indonesia
Yudianto, Bernardinus Realino
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Memprediksi Intensi Membeli Ulang dan Word-of-Mouth Pengunjung Perhelatan Musik Winarno, Ahmad Faizy; Firdaus, Ghafiki Keysha; Wibowo, A. J. Ibnu; Yudianto, Bernardinus Realino
Kajian Branding Indonesia Vol 7 No 1 (2025): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.7.1.39-60

Abstract

This research aims to analyze the influence of music performance visitor involvement on value co-creation behavior, visitor experience, intention to repurchase music performance tickets, and word of mouth. The research method used is quantitative with a focus on the Jabodetabek area and informants who have musical knowledge. It is hoped that the results will contribute to academic understanding in the field of music branding and marketing as well as provide practical insight for the music industry. Research limitations include subjects who are fans of music performances in Indonesia.
Pengaruh Store Environment Perception pada Interior Toko Sociolla terhadap Dorongan Perilaku Impulsive Buying Sugiharto, Chavela Angelica Putri; Lauwinata, Jesslyn Natalie; Yosevina, Christiana Terecia; Yudianto, Bernardinus Realino
Kajian Branding Indonesia Vol 7 No 1 (2025): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.7.1.83-93

Abstract

This study aims to analyze how perceptions of the store environment can encourage customers’ impulse buying behavior, and what factors influence impulse buying. Also, to analyze how individual characteristics can influence these purchases. The research method used is quantitative research by distributing questionnaires online, using a Likert scale of 1-5. The research was found that impulsive buying tendency and layout had the strongest effect on urge to buy impulsively. maintain a positive store environment and add other strategies to stimulate customer’s tendency that leads to urge to buy impulsively.
Co-Authors Alexander Joseph Ibnu Wibowo Firdaus, Ghafiki Keysha Lauwinata, Jesslyn Natalie Sugiharto, Chavela Angelica Putri Winarno, Ahmad Faizy Yosevina, Christiana Terecia