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Aditi Sonia Mansur Mahmud
Senior Lecturer Department of Marketing and International Business School of Business and Economics North South University
Humanities Engineering Social Sciences

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Evaluating the Visitor Experience at DNCC Wonderland: An Empirical Investigation of Key Attributes Md. Wahidul Habib; Aditi Sonia Mansur Mahmud
ASEAN Journal on Hospitality and Tourism Vol. 18 No. 1 (2020)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2020.18.1.03

Abstract

DNCC Wonderland is one of the leading amusement park situated in Shyamoli, Dhaka. It was established in 1985 under the name of Shishu Mela. This research evaluates the development of this amusement park. The goal of this research is to identify key variables that can be used to evaluate DNCC Wonderland from the visitors' perspective. Four hundred and twenty-six respondents were selected by convenience sampling procedure for the study. A multivariate analysis technique like "Exploratory Factor Analysis"  and "Confirmatory Factor Analysis" was used to identify the factors. The results of the study show that time pass, security, and safety have emerged important factors for selecting DNCC Wonderland.
Co-Authors Md. Wahidul Habib