Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal ASEAN Journal on Hospitality and Tourism
Melissa Li Sa Liow
PSB Academy
Humanities Engineering Social Sciences

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Synthesising Resource-Advantage and Hofstede Cultural Dimensions: Customer Orientation, Knowledge Creation and Firm Performance Melissa Li Sa Liow
ASEAN Journal on Hospitality and Tourism Vol. 19 No. 2 (2021)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2021.19.2.04

Abstract

There is a dearth of studies on synthesising the resource-advantage theory and Hofstedecultural dimensions that explore the influence of customer orientation and knowledgecreation on the firm performance for small hotels. This paper reviews extant literaturethat provides insights on the influence of customer orientation and knowledge creationon firm performance. In-depth interviews with three hotel owners and three hotelmanagers were performed in this study. The results disclose that forging memorableand positive customer experiences and developing informed knowledge databases arebusiness practices that sustain the firm performance. From the theoretical aspect, it is apreliminary step to blend the culturally relevant customer orientation and knowledgecreation elements into forming a firm performance framework designed for small hotels.
Research Framework: Tourist Walkability and Sustainable Tourism Impact on Residents Melissa Li Sa Liow
ASEAN Journal on Hospitality and Tourism Vol. 20 No. 1 (2022):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2022.20.1.06

Abstract

Tourist walkability has the latent possibility to change how the travelling public moves around tourist destinations. This research paper brings in new perspectives that studies wide-ranging implications of tourist walkability. Set through the lens of Tourism Area Life Cycle, and residents’ perception of community-based tourism, the paper discusses the trepidations and developments in economic, environmental sustainability, quality-of-life satisfaction, and socio-cultural aspects of this urban and recreational tourism activity. A critical review of relevant literature, predominantly from 2011 to 2021 was extracted from ABDC publications, Scorpus, ResearchGate.net and Google Scholar. A new sub-field on tourist walkability and community-based tourism, is of relevance to tourism policymakers and entrepreneurs. A novel research framework is developed. It is proposed for scoping the research context and offer guidelines on proposed themes that can inform scholars when formulating valid and reliable survey measurements for their future works.
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