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p-Index From 2021 - 2026
0.23
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This Author published in this journals
All Journal ASEAN Journal on Hospitality and Tourism TIJAB (The International Journal of Applied Business)
Babu George
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Humanities Economics, Econometrics & Finance Engineering Social Sciences

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Political Empowerment Support to Ecotourism Development: A Study the Indigenous Tribal Populations in India Remya Kumar; Manoj Edwar; Babu George
ASEAN Journal on Hospitality and Tourism Vol. 19 No. 3 (2021)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2021.19.3.03

Abstract

This research was framed as an attempt to empirically retest the assumed relationship between political empowerment and resident support for ecotourism, with perceived benefits and perceived costs as mediating variables. The study is analytical-descriptive in nature and followed a cross-sectional survey design. The survey participants included the local inhabitants of the ecotourism zones of three protected areas in India. On the basis of a review of the literature pertaining to community-based tourism, an initial research instrument was developed. This questionnaire included items to measure political empowerment, perceived benefits of ecotourism, perceived costs of ecotourism, and support for sustainable tourism development, that were adopted from previous studies. The results derived from the Structural Equation Modeling of the data gathered by us, quite contrary to indications in the literature, suggest that political empowerment critically diminishes destination local community support for ecotourism development. Even though the extant literature generally indicates that empowerment is central to community-based tourism, it appears that, under certain conditions, empowered community members might skip tourism and pursue alternate economic opportunities.
Ho Chi Minh City, Vietnam: A Case Study in Mental Health Marketing Lena Bucatariu; Babu George
TIJAB (The International Journal of Applied Business) Vol. 4 No. 1 (2020): APRIL 2020
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.753 KB) | DOI: 10.20473/tijab.V4.I1.2020.1-12

Abstract

Following the phenomenological case study method, this paper highlights the mental health marketing scenario in Ho Chi Minh City, Vietnam. While the developed world is finding modern methods to connect with and serve MH patients, Vietnam and most other developing economies are still struggling to shift views from mental illness to mental wellness. Despite this, particularly among a small group of forward thinking providers, there is a trend taking shape towards more proactive and digitally-savvy identification, acquisition, and retention of mental health patients. In addition to de-stigmatizing mental health issues, this has the effects of providing patients access, confidence, and meaningful engagement. Marketing orientiation also resulted in increased attention to preventive mental healthcare.
Co-Authors Lena Bucatariu Manoj Edwar Remya Kumar