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All Journal VIVID Journal of Language and Literature English Language, Linguistics, Literature, and Education Journal: ELLTURE JOURNAL
Norra Erisha
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Humanities Education Languange, Linguistic, Communication & Media

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Implicature Found in The Slogans Of Life Insurance Advertisements Norra Erisha
Vivid: Journal of Language and Literature Vol 4, No 2 (2015)
Publisher : English Department, Faculty of Humanities, Andalas University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/vj.4.2.%p.2015

Abstract

In this research, the writer focuses on the analysis of implicature or implied meaning found in the life insurance’s advertisements published This study is limited on analyzing the advertisement containing pictures. They could be used as the context of the analysis. Therefore, the writer could find out the implicature of the slogans. There are three steps in doing this research; collecting data, analyzing data and presenting the result of data analysis. In collecting the data, 12 slogans of the advertisements were taken from internet. Those data were chosen based on some characteristics. They should have illustrations and pictures in order to help the writer in finding the implicature. Furthermore, the data are analyzed by applying the pragmatics identity method to investigate the data descriptively. The theory used is proposed by Grice and Mey. The finding of the data is presented by using formal and informal method. From the analysis, the writer found some implied meanings in the life insurance slogans. They are related to financial solution, safe and enjoyable life, health protection, solution to future plans, and a great life solution which can be acquired when joining the company of the life insurance. In general, the slogans promote the quality of the company implicitly.Keywords: implicature, context, implied meaning
AN ANALYSIS OF AMBIGUITY OF ONE DIRECTION’S SONG LYRICS IN THE MIDNIGHT MEMORIES ALBUM Norra Erisha; Afifah Addillah Putri; Diana Rozelin
English Language, Linguistics, Literature, And Education Journal Vol. 6 No. 1 (2024): English Language, Lingustics, Literature, and Education: ELLTURE JOURNAL
Publisher : English Literature Department, Adab and Humanities Faculty

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ellture.v6i1.79

Abstract

The purpose in the research to discuss about the type of ambiguity found and the meaning of ambiguity depicted in the song lyrics of One Direction’s song in the Midnight Memories album, the researcher used Stephen Ullman's theory for identify types of ambiguity and meaning of ambiguity based on Abdul Chaer's theory. This study used a qualitative descriptive analysis. The data source of this research is One Direction's song lyrics in the Midnight Memories album. Researchers analyzed all the songs contained in the album Midnight Memories. For data collection techniques, researchers used documentation techniques and data analysis techniques using techniques of data reduction, data display and conclusion. The results of this study indicate that lexical ambiguity dominates in the lyrics of One Direction song in the Midnight Memories album. Then, the contextual meaning which contains figure of speech meaning is more dominant suitable to be used as the meaning of ambiguity depicted in One Direction’s song lyrics in the Midnight Memories album.
Co-Authors Afifah Addillah Putri Diana Rozelin