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All Journal Media Ekonomi dan Manajemen Jurnal Manajemen Atma Jaya International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Riset Bisnis dan Manajemen Jurnal Manajemen Journal of Applied Sciences in Accounting, Finance, and Tax
Yanti Pujiastuti
STIE Bank BPD Jateng
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : Jurnal Riset Bisnis dan Manajemen

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THE EFFECT OF DISCOUNT AND POSITIVE AFFECT ON FINANCIAL PLANNING THROUGH IMPULSIVE BUYING Rinwantin Rinwantin; Yanti Pujiastuti
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i01.4765

Abstract

Financial planning arrangements, can be seen from financial preparedness for emergencies, the community must be able to survive and anticipate unexpected needs. The Harbolnas phenomenon with the existence of free shipping and cashback in the marketplace can increase impulsive buying behavior and can affect emergency fund preparedness. This study aims to determine the effect of discounts and positive affect on financial planning mediated by impulsive buying variables. Respondents in this study amounted to 100 respondents. The results of the research processed using SPSS contain the conclusion that the positive affect variable has a Sig value of less than 0.05 (0.002 < 0.05), which means that the hypothesis is accepted. The positive affect variable has a Sig value of less than 0.05 (0.000 < 0.05). which means the hypothesis is accepted.
Co-Authors Filatrovi, Eldes Willy Fitri Lukiastuti Khairina Nur Izzaty Rinwantin, Rinwantin