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GAMBARAN MINAT KEWIRAUSAHAAN MAHASISWA Yanti Pujiastuti; Eldes Willy Filantrovi
Jurnal Manajemen Vol 15 No 2 (2018): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

This study aims to find out the description of students' entreprenership interests and the factors that influence them. Factors studied are motivation, education and family environment. The study was conducted on STIE Bank BPD Central Java students who have taken entrepreneurship courses. Sampling using purposive sampling and obtained 90 samples. Data collected through questionnaires were analyzed using regression techniques. The test results found that partially the entrepreneurship motivation and entrepreneurship education had a positive and significant effect on entrepreneurial intention. Simultaneous testing shows that entrepreneurship motivation, entrepreneurial education and family environment together have a significant effect on entrepreneurial intention. Efforts to increase entrepreneurship intention can be done by increasing entrepreneurship motivation and entrepreneurship education.

GAMBARAN MINAT KEWIRAUSAHAAN MAHASISWA Yanti Pujiastuti; Eldes Willy Filantrovi
Jurnal Manajemen Vol 15 No 2 (2018): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

This study aims to find out the description of students' entreprenership interests and the factors that influence them. Factors studied are motivation, education and family environment. The study was conducted on STIE Bank BPD Central Java students who have taken entrepreneurship courses. Sampling using purposive sampling and obtained 90 samples. Data collected through questionnaires were analyzed using regression techniques. The test results found that partially the entrepreneurship motivation and entrepreneurship education had a positive and significant effect on entrepreneurial intention. Simultaneous testing shows that entrepreneurship motivation, entrepreneurial education and family environment together have a significant effect on entrepreneurial intention. Efforts to increase entrepreneurship intention can be done by increasing entrepreneurship motivation and entrepreneurship education.

TAM (Technology Acceptance Model) Approach to Analyze Community's Interest in Using E-money Rinwantin; Yanti Pujiastuti
Journal of Applied Sciences in Accounting, Finance, and Tax Vol. 5 No. 1 (2022): April 2022
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

TAM (Technology Acceptance Model) is a model that can be used to see the extent to which a technology can be well accepted by the community. Cashless payment is a product that can support the creation of a cashless society in accordance with Bank Indonesia policies. This research was conducted with the aim of providing an overview of the interest in using e-money using TAM. The sample in this study amounted to 100 respondents, the collected data were analyzed using linear regression with the conclusion that the significance was less than 0.05 for the perceived benefit factor (ρ value = 0.000) and ease of use (ρ value = 0.023). The conclusion is that the perceived benefits and ease of use have a positive and significant effect on the interest in using cashless payment

FIRM CHARACTERISTICS AND COMPLIANCE WITH OPERATING SEGMENT DISCLOSURES BASED ON PSAK 5 Khairina Nur Izzaty; Yanti Pujiastuti
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 4 (2020): IJEBAR, VOL. 4, ISSUE 04, DECEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i4.1488

The purpose of this study is to find empirical evidence of the influence of company characteristics and disclosure practices of segments of manufacturing companies listed on the Indonesia Stock Exchange (IDX) and the factors that affect the level of segment disclosure of these companies. Consistent with previous research related to segment disclosure, in this study, the level of segment disclosure was tested using a disclosure index based on the mandatory requirements in the Statement of Financial Accounting Standards (PSAK) 5 Operating Segments. The results showed that the average level of segment disclosure with a sample of 88 manufacturing companies listed on the IDX from 2016 to 2018 was 51.2% with a range between 12.5% to 91.7%. Users of financial statements from the sample firms expect broader segment disclosure from the larger, more leveraged firms. Furthermore, the results of the study confirm that industry competition, profitability and earnings quality do not have a significant effect on the level of segment disclosure. These results can provide feedback to regulators in Indonesia regarding current segment disclosure practices by companies listed on the IDX as well as the factors that affect the level of segment disclosure.

DIGITAL MARKETING AND ENTREPRENEURIAL MARKETING IN OPTIMIZING MILLENNIAL CONSUMER LOYALTY THROUGH CONSUMER SATISFACTION Yanti Pujiastuti
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3918

Millennial generation loyalty to a product needs to be supported by a strategy that leads to digitalization and innovation. Evidence of the effect of digital marketing, entrepreneurial marketing on customer satisfaction is tested in this study. The effect of intervening consumer satisfaction on the relationship between digital marketing, entrepreneurial and consumer loyalty is included in the test. The population is the millennial generation who have visited Semarang and obtained 103 samples. The data analysis technique used regression and path analysis. The results of the study found a significant effect of digital marketing on consumer satisfaction (0.001) and consumer loyalty (0.000) and a significant influence of entrepreneurial marketing on consumer satisfaction (0.000). Consumer satisfaction is not proven to have an effect on consumer loyalty (0.163) so it is not proven to have an intervening effect. Digital marketing can be used to increase millennial consumer satisfaction and loyalty in the tourism sector. Future research can provide certain conditions for the sample so that the results are more optimal. Keywords: digital marketing, entrepreunerial marketing, consumer loyalty, consumer satisfaction

THE EFFECT OF DISCOUNT AND POSITIVE AFFECT ON FINANCIAL PLANNING THROUGH IMPULSIVE BUYING Rinwantin Rinwantin; Yanti Pujiastuti
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i01.4765

Financial planning arrangements, can be seen from financial preparedness for emergencies, the community must be able to survive and anticipate unexpected needs. The Harbolnas phenomenon with the existence of free shipping and cashback in the marketplace can increase impulsive buying behavior and can affect emergency fund preparedness. This study aims to determine the effect of discounts and positive affect on financial planning mediated by impulsive buying variables. Respondents in this study amounted to 100 respondents. The results of the research processed using SPSS contain the conclusion that the positive affect variable has a Sig value of less than 0.05 (0.002 < 0.05), which means that the hypothesis is accepted. The positive affect variable has a Sig value of less than 0.05 (0.000 < 0.05). which means the hypothesis is accepted.

Pemberdayaan Perempuan Dalam Pengelolaan Sampah Untuk Menjamin Pola Produksi dan Konsumsi Berkelanjutan Yanti Pujiastuti; Khairina Nur Izzaty; Rinwantin Rinwantin
Jurnal Pengabdian Masyarakat IPTEKS Vol. 10 No. 2 (2024): PENGABDIAN MASYARAKAT IPTEKS
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jpmi.v10i2.2594

Di era modern saat ini, permasalahan pengelolaan sampah telah menjadi tantangan besar yang menghambat upaya menuju pembangunan berkelanjutan. Di tengah pesatnya pertumbuhan penduduk dan urbanisasi, jumlah sampah yang dihasilkan terus meningkat. Kegiatan Pengabdian Masyarakat ini bertujuan untuk merevitalisasi bank sampah di masyarakat. Ternyata banyak sampah konsumsi masyarakat yang tidak mudah terurai, terutama plastik. Kelurahan Purwosari, Mijen, Semarang termasuk dalam kawasan perkotaan. Penduduk perkotaan cukup banyak mengonsumsi plastik. Sampah yang dihasilkan belum dikelola dengan baik. Bank sampah yang telah didirikan belum berperan maksimal dalam mengelola sampah, bahkan hampir berhenti beroperasi. Kondisi ini dipicu oleh kesadaran warga akan pentingnya pengelolaan sampah yang masih kurang. Oleh karena itu, perlu adanya peningkatan edukasi mengenai pengelolaan sampah. Pengelolaan sampah berkelanjutan juga dilakukan dengan menyediakan buku panduan pengelolaan sampah dan aplikasi pengelolaannya. Revitalisasi ini melibatkan perempuan khususnya ibu-ibu agar aktivitasnya dapat ditingkatkan dalam memanfaatkan sampah . Kata Kunci: pemberdayaan perempuan, pengelolaan sampah, sampah rumah tangga

Acceptance of TQM and Human Capital in Improving SME Performance Fitri Lukiastuti; Yanti Pujiastuti
Media Ekonomi dan Manajemen Vol 39, No 2 (2024): July 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i2.4925

The corporate world is growing more competitive as customers become more savvy. SMEs require a wide range of material and immaterial resources, as well as the capacity to change into more adaptable and lucrative forms to adapt to the shifting demands of the business market, in order to remain competitive. This study aims to examine the correlation between human capitalÂ and total quality management with entrepreneurial orientation and their impact on performance. Specifically, the study will investigate how market orientation functions as a mediating factor in the link between TQM, HC, EO, and the performance of small and medium-sized enterprises (SMEs) in Semarang. Empirical research has largely neglected to investigate the role of market orientation in mediating the links between TQM, HC, EO, and business performance. This study aims to address the existing knowledge gaps by investigating the direct as well as indirect impacts of TQM, HC, and EO on the performance of SMEs, with MO serving as a mediator. In this study, a questionnaire was employed to gather data from subject matter experts (SMEs) to evaluate the theoretical framework. PLS is utilised in the investigation and testing of hypotheses.

Kolaborasi Digital Dan Entrepreneurial Marketing Guna Peningkatan Daya Saing Dan Kinerja Bisnis UMKM Makanan Di Kota Semarang Ýanti Pujiastuti; Setyo Pantawis
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 03 (2025): JIEI : Vol. 11, No. 03, 2025
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v11i03.17742

The fundamental problems in efforts to develop MSME businesses is the low adoption of MSME technology. This has an impact on the competitiveness of MSME businesses becoming increasingly reduced and leading to a decline in business performance. This is contradictory where the development of IT should open up wide opportunities for MSMEs in developing their competitiveness as well as their business performance. However, MSMEs in general do not understand the existence of this very potential opportunity. In fact, the characteristics of MSME business excellence, have high flexibility to manage their business, considering that in general the resources owned by MSMEs are not too large and not complex.and research results. This study aims to test the collaboration of digital marketing and entrepreneurial marketing that can create marketing innovation. The implementation of digital and entrepreneurial marketing will increase consumer accessibility to obtain products, make it easier for consumers to make payments and access information and services provided. These various aspects will increase the value of MSME products, thereby creating persuasion for potential consumers and expanding market coverage. The research method is quantitative with the distribution of questionnaires to obtain primary data which is then analyzed using the PLS program. The population of food UMKM actors in Semarang City with a sample size using the Lemeshow formula using cluster sampling. The results of the study found the influence of entrepreneurial marketing and digital marketing on innovative marketing and subsequently improved marketing performance. The importance of integrating entrepreneurial marketing and digital marketing as a strategy to increase innovation in marketing and, ultimately, the company's marketing performance. Companies that are able to combine these two approaches will be better able to adapt to market changes and meet the evolving needs of customers

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