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Eddy Haryadi
Universitas Katolik Indonesia Atma Jaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH MODERASI WORD OF MOUTH TERHADAP HUBUNGAN KEPERCAYAAN DAN KEPUTUSAN PEMBELIAN RUMAH “PARAMOUNT LAND” Fransiscus Darren; Eddy Haryadi
Jurnal Manajemen Vol 12 No 2 (2015): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.915 KB) | DOI: 10.25170/jm.v12i2.816

Abstract

This study aims to determine the effect of moderating variables Word-Of-Mouth on the relationship of Trust and Paramount Land Purchase Decision of house. The study was conducted in several clusters of housing in Gading Serpong. The sampling method used was simple random sampling. The number of samples studied were as many as 200 customers. The collected data is processed and analyzed by the IBMS SPSS 21.The results showed that there is significant influence Word of Mouth as a moderating variable on the relationship of Trust and Paramount Land house Purchase Decision. In addition, the Trust as independent variables significantly influence the purchase decision. Word of Mouth as quasi moderator variables (located as independent variables and moderating variables) significantly influence the purchase decision and have a significant effect as a moderating variable on the relationship between the Trust with the purchase decision.
ANALISIS PENGARUH BRAND IMAGE, PRICE PERCEPTION, DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY PADA PELANGGAN URBAN KITCHEN Timothy Joshua; Eddy Haryadi
Jurnal Manajemen Vol 11 No 1 (2014): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.438 KB) | DOI: 10.25170/jm.v11i1.830

Abstract

This study was conducted to determine the influence of Brand Image, Price Perception, and Customer Service Qualityon Customer Loyalty in Urban Kitchen. The questionnaires were distributed to 150 respondents in four locations of Urban Kitchen employing simple random sampling technique. The data obtained were processed and analyzed using the Structural Equation Model (SEM) with LISREL8.72. The results indicate that Brand Image and Service Quality have significant influences on Customer Loyalty, while Price Perception does not influence Customer Loyalty.
PENGARUH MODERASI WORD OF MOUTH TERHADAP HUBUNGAN KEPERCAYAAN DAN KEPUTUSAN PEMBELIAN RUMAH “PARAMOUNT LAND” Fransiscus Darren; Eddy Haryadi
Jurnal Manajemen Vol 12 No 2 (2015): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.915 KB) | DOI: 10.25170/jm.v12i2.816

Abstract

This study aims to determine the effect of moderating variables Word-Of-Mouth on the relationship of Trust and Paramount Land Purchase Decision of house. The study was conducted in several clusters of housing in Gading Serpong. The sampling method used was simple random sampling. The number of samples studied were as many as 200 customers. The collected data is processed and analyzed by the IBMS SPSS 21.The results showed that there is significant influence Word of Mouth as a moderating variable on the relationship of Trust and Paramount Land house Purchase Decision. In addition, the Trust as independent variables significantly influence the purchase decision. Word of Mouth as quasi moderator variables (located as independent variables and moderating variables) significantly influence the purchase decision and have a significant effect as a moderating variable on the relationship between the Trust with the purchase decision.
ANALISIS PENGARUH BRAND IMAGE, PRICE PERCEPTION, DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY PADA PELANGGAN URBAN KITCHEN Timothy Joshua; Eddy Haryadi
Jurnal Manajemen Vol 11 No 1 (2014): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.438 KB) | DOI: 10.25170/jm.v11i1.830

Abstract

This study was conducted to determine the influence of Brand Image, Price Perception, and Customer Service Qualityon Customer Loyalty in Urban Kitchen. The questionnaires were distributed to 150 respondents in four locations of Urban Kitchen employing simple random sampling technique. The data obtained were processed and analyzed using the Structural Equation Model (SEM) with LISREL8.72. The results indicate that Brand Image and Service Quality have significant influences on Customer Loyalty, while Price Perception does not influence Customer Loyalty.
Co-Authors Fransiscus Darren Timothy Joshua