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Stephanie Halim
Universitas Bunda Mulia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH ATMOSPHERIC TERHADAP BEHAVIORAL INTENTION DENGAN VARIABEL SERVICE QUALITY SEBAGAI INTERVENING STUDI EMPIRIS PADA RESTORAN DI DAERAH MENTENG Stephanie Halim
Jurnal Manajemen Vol 12 No 1 (2015): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.668 KB) | DOI: 10.25170/jm.v12i1.817

Abstract

This study examines the behavioral intention of respondents who have been to Lara Djonggrang restaurant, Menteng, Jakarta, a restaurant serving typical Indonesian food themed with the legend of Central Java, which is the story of Lara Djonggrang. The study was conducted to determine the factors that affect behavioral intentions while atmospheric serves as independent variable and service quality as mediation variable. The analysis technique used in this study is the PLS (Partial Least Square). The results shows that Atmospheric has an effect on Service Quality. Atmospheric also has an effect on Behavioral Intention. Service Quality has an effect on Behavioral Intention.
PENGARUH ATMOSPHERIC TERHADAP BEHAVIORAL INTENTION DENGAN VARIABEL SERVICE QUALITY SEBAGAI INTERVENING STUDI EMPIRIS PADA RESTORAN DI DAERAH MENTENG Stephanie Halim
Jurnal Manajemen Vol 12 No 1 (2015): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.668 KB) | DOI: 10.25170/jm.v12i1.817

Abstract

This study examines the behavioral intention of respondents who have been to Lara Djonggrang restaurant, Menteng, Jakarta, a restaurant serving typical Indonesian food themed with the legend of Central Java, which is the story of Lara Djonggrang. The study was conducted to determine the factors that affect behavioral intentions while atmospheric serves as independent variable and service quality as mediation variable. The analysis technique used in this study is the PLS (Partial Least Square). The results shows that Atmospheric has an effect on Service Quality. Atmospheric also has an effect on Behavioral Intention. Service Quality has an effect on Behavioral Intention.
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