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ANALISIS EFEK MEDIASI KEPUASAN SISWA ATAS PENGARUH KUALITAS LAYANAN, CITRA SEKOLAH, PERSEPSI TENTANG HARGA, TERHADAP TINGKAT KEPERCAYAAN SISWA Tigor Sitorus; Suwarno Suwarno
Jurnal Manajemen Vol 12 No 1 (2015): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (475.289 KB) | DOI: 10.25170/jm.v12i1.819

Abstract

This study aims to determine the influence of Service Quality, School Image and Perception Price for Student Satisfaction and Student Trust. This research was conducted at the Vocational High School (SMK) Private in West Jakarta, which spread in 8 (eight) districts with a total sample of 200 students. Structural Equation Modelin (SEM) by AMOS program version 22 used to prove the affecting of among variables, with conclusions as follows: first; Service Quality has positive and significant effect on Student Satisfaction, second; School Image has positive and significant effect on Student Satisfaction, Third; Perception Price has positive effect but not significant on Student Satisfaction, Fourth; Service Quality has positive effect but not significant on Student Trust, Fifth; School Image has positive effect but not significant on Student Trust, Sixth; Perception Price has positive effect and significant Student Trust, Seventh; Student Satisfaction has positive effect and significant on Student Trust, and the eighth, mediating effect of student satisfaction more strength and significant than direct effect of service quality and school image on student trust.
ANALISIS EFEK MEDIASI KEPUASAN SISWA ATAS PENGARUH KUALITAS LAYANAN, CITRA SEKOLAH, PERSEPSI TENTANG HARGA, TERHADAP TINGKAT KEPERCAYAAN SISWA Tigor Sitorus; Suwarno Suwarno
Jurnal Manajemen Vol 12 No 1 (2015): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (475.289 KB) | DOI: 10.25170/jm.v12i1.819

Abstract

This study aims to determine the influence of Service Quality, School Image and Perception Price for Student Satisfaction and Student Trust. This research was conducted at the Vocational High School (SMK) Private in West Jakarta, which spread in 8 (eight) districts with a total sample of 200 students. Structural Equation Modelin (SEM) by AMOS program version 22 used to prove the affecting of among variables, with conclusions as follows: first; Service Quality has positive and significant effect on Student Satisfaction, second; School Image has positive and significant effect on Student Satisfaction, Third; Perception Price has positive effect but not significant on Student Satisfaction, Fourth; Service Quality has positive effect but not significant on Student Trust, Fifth; School Image has positive effect but not significant on Student Trust, Sixth; Perception Price has positive effect and significant Student Trust, Seventh; Student Satisfaction has positive effect and significant on Student Trust, and the eighth, mediating effect of student satisfaction more strength and significant than direct effect of service quality and school image on student trust.
Co-Authors Tigor Sitorus