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All Journal Jurnal Manajemen Atma Jaya Binus Business Review EQIEN - JURNAL EKONOMI DAN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) MASTER: Jurnal Manajemen Strategik Kewirausahaan Jurnal Manajemen Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)
Rita Rita
Universitas Bina Nusantara
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Journal : Binus Business Review

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Pengaruh Strategi Inovasi terhadap Kinerja Operasional Perusahaan Manufaktur Rita Rita
Binus Business Review Vol. 1 No. 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1095

Abstract

This research examines the effect of innovation strategy towards operational performance of manufacturing companies in Sulawesi. Dimensions of innovation strategy are leadership orientation, process innovation, product innovation, and implementation of innovation. Operational performance is measured by using productivity, volume of production defect, warranty claims cost, quality cost, and full on time delivery to consumers. Data collecting was conducted through questionnares, which consisted of 63 respondents. Data is processed with multiple regressions. Results of this research indicate direct significant effect among the dimensions of innovation strategy to the operational performance of manufacturing companies. But not all of them have an effect on operational performance of the manufacturing company. Process innovation, product innovation, and implementation of innovation give significant effect to the operational performance. Leadership orientation does not give significant effect to the operational performance of the manufacturing companies in Sulawesi. 
Co-Authors Benhardo Chandra Daniel Octavianus Pandaleke Dicky Davidson Fabiola Meike Trimulyani Farrell Ahimsa Felix Felicio Kumayas Kaleb Finney Irwan Shania Febrine Nabilla Shiendy Julian