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All Journal Jurnal Manajemen Atma Jaya JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JURAKUNMAN (JURNAL AKUNTANSI DAN MANAJEMEN) Jurnal Manajemen Proceeding National Conference Business, Management, and Accounting (NCBMA)
Yokie Radnan Kristiyono
Universitas Pelita Harapan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE INFLUENCE OF PERCEIVED VALUE, IDENTITY, AND SELF-CONGRUITY ON AQUA LIFE PURCHASE INTENTION Yokie Radnan Kristiyono; Wanda Anjani
Jurnal Manajemen Vol 17 No 2 (2020): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v17i2.2003

Abstract

Environmental friendly efforts are a major thing that is important and must be applied in our life. AQUA LIFE is one of the product innovations made by PT. Tirta Investama to support environmentally friendly actions. This research was conducted to examine the consumer behavior of purchase intentions regarding identity and self congruity to Green Marketing with the Perceived Value that has been offered. The study was conducted for three months by collecting data using a questionnaire, then it was analyzed using SmartPLS v. 3.3.2 using validity, reliability, and common method bias in the pre-test and actual test. The result showed that the overall T-statistics and P-Value met the rule of thumb, >1.96 and <0.05 explains that consumers are interested in buying AQUA LIFE with the product concept and packaging that are offered with an environmental-friendly concept, and they have experienced a Green Perceived Value. Consumers are aware of and want AQUA LIFE to fulfill their needs in accordance with their identity and self congruity
THE INFLUENCE OF PERCEIVED VALUE, IDENTITY, AND SELF-CONGRUITY ON AQUA LIFE PURCHASE INTENTION Yokie Radnan Kristiyono; Wanda Anjani
Jurnal Manajemen Vol 17 No 2 (2020): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (577.87 KB) | DOI: 10.25170/jm.v17i2.2003

Abstract

Environmental friendly efforts are a major thing that is important and must be applied in our life. AQUA LIFE is one of the product innovations made by PT. Tirta Investama to support environmentally friendly actions. This research was conducted to examine the consumer behavior of purchase intentions regarding identity and self congruity to Green Marketing with the Perceived Value that has been offered. The study was conducted for three months by collecting data using a questionnaire, then it was analyzed using SmartPLS v. 3.3.2 using validity, reliability, and common method bias in the pre-test and actual test. The result showed that the overall T-statistics and P-Value met the rule of thumb, >1.96 and <0.05 explains that consumers are interested in buying AQUA LIFE with the product concept and packaging that are offered with an environmental-friendly concept, and they have experienced a Green Perceived Value. Consumers are aware of and want AQUA LIFE to fulfill their needs in accordance with their identity and self congruity
PENGARUH WEBSITE QUALITY, KESADARAN FASHION, PERCEIVED PRODUCT QUALITY, DAN PROGRAM SHOPEE AFFILIATES TERHADAP PENINGKATAN PEMBELIAN IMPULSIF PADA PENGGUNA E-COMMERCE SHOPEE yokie radnan kristiyono
Jurakunman (Jurnal Akuntansi dan Manajemen) Vol 15, No 2 (2022): JURAKUNMAN, JULI 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Surya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48042/jurakunman.v15i2.145

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh website quality, kesadaran fashion, perceived product quality, dan program Shopee affiliates terhadap peningkatan pembelian impulsif pada pengguna e-commerce Shopee.  Meningkatnya belanja secara online mengakibatkan timbulnya perilaku belanja tidak rasional seperti pembelian secara impuls, yang memberikan kontribusi besar terhadap pelaku e-commerce. Landasan teori yang digunakan dalam penelitian ini adalah teori customer behavior. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui survei online dan data sekunder. Teknik analisa data yang digunakan ada tiga tahapan yaitu statistik deskriptif, statistik inferensial, Structural Equation Modeling (SEM) untuk menganalisis empat hipotesis yang ada. Hasil penelitian ini menunjukan bahwa website quality, kesadaran fashion dan program Shopee affiliate tidak terdapat pengaruh antara tiga variabel tersebut dengan pembelian impulsif pada e-commerce Shopee. Namun dari hasil penelitian ini perceived product quality memiliki pengaruh terhadap pembelian impulsif secara positif dan signifikan. Terakhir, penelitian ini memberikan kontribusi secara teoritis dan manajerial agar dapat meningkatkan peluang pembelian oleh konsumen tanpa mempertimbangkan faktor lain.
Automotive Salespeople Performance: Political Skill, Relationship Building, and Deviance Abigail Gracia; Yokie Radnan Kristiyono
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 9 No. 2 (2023): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v9i2.8616

Abstract

This study explores the relationship between political skill, customer-relationship-building competence, customer-oriented selling, and customer-directed deviance, and investigates whether these relationships affect the sales performance of PT. Astra International Tbk. This study included 220 automotive salespeople as sample using nonprobability sampling, purposive sampling method technique, with various showroom branches of PT Astra International – Tbk’s automotive dealerships as the study’s setting. Structural Equation Modeling is used to test the study’s hypotheses. Results suggest that political skill positively affects customer-relationship-building competence and sales performance yet negatively affects customer-oriented selling and customer-directed deviance. Customer-relationship-building competence positively affects sales performance yet negatively affects customer-oriented selling and customer-directed deviance. Customer-oriented selling positively affects customer-directed deviance and customer-directed deviance negatively affects sales performance. Theoretical and managerial implications for future research are provided.
THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND EQUITY AND BRAND LOYALTY WITH BRAND REPUTATION AS A MEDIATING VARIABLE Yokie Radnan Kristiyono; Michael Fernando Djoni
Proceeding National Conference Business, Management, and Accounting (NCBMA) 6th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the positive influence of Corporate Social Responsibility on Brand Reputation at PT. Astra International Tbk, to analyze the positive influence of Corporate Social Responsibility on Brand Equity at PT. Astra International Tbk, to analyze the positive influence of Corporate Social Responsibility on Brand Loyalty at PT. Astra International Tbk, to analyze the positive influence of Brand Reputation on Brand Equity at PT. Astra International Tbk, to analyze the positive influence of Brand Reputation on Brand Loyalty at PT. Astra International Tbk, to analyze whether Brand Reputation can mediate the influence of Corporate Social Responsibility on Brand Equity at PT. Astra International Tbk, and to analyze whether Brand Reputation can mediate the influence of Corporate Social Responsibility on Brand Loyalty at PT. Astra International Tbk. This research uses a quantitative study approach with data collection through a questionnaire from 210 respondents. The population in this study is consumers of PT. Astra International Tbk who are aware of the company's Corporate Social Responsibility program. The analytical method used in this study is partial least squares (PLS) and the data processing is done using Smart-PLS 3 software.
Co-Authors Abigail Gracia Michael Fernando Djoni Wanda Anjani