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Lisa Esti Puji Hartanti
School of Communication, Fakultas Ekonomika dan Bisnis, UNIKA Atma Jaya, Jakarta
Languange, Linguistic, Communication & Media

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Kebijakan Media Televisi Di Era Media Baru Lisa Esti Puji Hartanti
Jurnal InterAct Vol 4, No 1 (2015): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.035 KB) | DOI: 10.36388/ia.v4i1.730

Abstract

This article  emphasizes that  media convergence  possesses real influence in the world. Nowadays, resources such as text, audio, video, pictures, and so forth, can be shared via the media. These multiplatform tools can be easily accessible by the  Internet.  This provides  a  large majority  of people better chance to utilize the tools. The television, as an old media, also borrows or shares the content of the new media as materials for the production. As one of the new media, YouTube provides similar materials as the television. YouTube has a  user-generated content,  which means  any individual may watch, upload, download, or publish videos as long as they have access to the Internet. The old media policy does not only borrows materials from the new media because of the trend only but also because of the economic factor involved. The videos on YouTube can be made with pocket cameras or handphones. This puts YouTube in contrast to the television, which demands the standard camera for program production. Hence, if the television borrows materials from the YouTube, the producer of the television program may cut cost production significantly.
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